Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. determining the next email to send and when to send it).

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Martech

FEBRUARY 28, 2023

National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. In the first two years of implementation, email opens rose 30% and click rates jumped 50%. They got it. Here’s what they did. “We Image: Petco. Get MarTech! In your inbox.

CRM 115

CRM Customer Health Retail 115

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketers Marketing 111

Litmus

MARCH 29, 2022

This past year has been one of continued change–and email marketing metrics have not been an exception to that rule. When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy.

Email Marketing 92

Email Marketing Marketers Marketing B2C 92

Martech

NOVEMBER 11, 2024

Our team should be able to use it without extensive training, so we can focus on our marketing efforts rather than learning complicated software. Integration capabilities: Ensure the MPM platform can integrate with our existing tools and systems (like CRM, email marketing, and social media platforms).

Management 113

Management CMO Marketing Automation Platform Marketers 113

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 93

Thought Leadership Whitepaper User-Generated Price 93

Martech

FEBRUARY 28, 2022

Social media is about growing relationships, while email cultivates and persuades prospects to act. For a B2C company, email still has priority when looking at attribution numbers. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. Intent makes the difference.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Martech

APRIL 11, 2025

Validity’s existing suite of products, including DemandTools, BriteVerify, Everest, Sender Certification and GridBuddy Connect, focuses on CRM data management, email address verification, inbox deliverability and avoiding spam filters. By integrating Litmus, Validity can offer an end-to-end system for email marketing.

CRM 81

CRM User-Generated Management Email Marketing 81

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Start by defining your buyer persona.

Transform 85

Transform Marketers Marketing Gen Z 85

Buffer Marketing

JANUARY 7, 2025

These marketing automation tools help you craft more engaging content and scale personalization for better results. Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer.

Price 118

Price Thought Leadership Transform User-Generated 118

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?

B2C 59

B2C Content Marketing CRM Marketers 59

Hubspot Marketing

OCTOBER 13, 2022

This is one of the many reasons that email marketing is such an efficient strategy. In order to handle the volume of emails you’ll be sending out, you need to enlist the help of an email service provider (ESP). Email Service Providers. ActiveCampaign is an email service provider focused on customer retention.

Price 141

Price B2C Email Marketing eCommerce 141

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

Martech

MAY 9, 2023

Outbound marketing technology today Marketers have always loved outbound marketing: It offers proactive messaging that promises immediacy, actionability, measurement and flow that wasn’t available via traditional advertising. The old means of direct mail and telemarketing gave way in the digital era to email marketing.

Outbound Marketing 116

Outbound Marketing Telemarketing B2C Direct Mail 116

Lusha

JULY 21, 2024

Here are some effective lead nurturing strategies: Email Marketing: Targeted email campaigns are a cornerstone of lead nurturing. Send personalized emails with relevant content, offers, and invitations to webinars or events. Personalized Content: Tailor your content to each MQL’s specific needs and interests.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Litmus

JUNE 23, 2022

Readily available data—demographic, firmographic, behavioral, or contextual data, for example — can inform personalization strategies, including sending emails. Email is one of the most effective channels for personalization , starting with a tailored subject line. This focus on data privacy has impacted both B2B and B2C marketing.

B2C 68

B2C Gen Z Millennials eCommerce 68

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Email and SMS marketing. Landing page creation.

CRM 52

CRM Customer Journey eCommerce Price 52

Sprout Social

JANUARY 26, 2023

How does referral marketing work Referral marketing encourages customers to promote a company’s products or services in exchange for some type of reward. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Here’s a quick breakdown of both strategies.

Gen Z 145

Gen Z B2C Shipping Marketers 145

Litmus

SEPTEMBER 19, 2022

The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. Preference center or CRM data.

Customer 105

Customer Customer loyalty CRM Shoppers 105

Litmus

DECEMBER 15, 2021

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Anne Tomlin, Founder of Emails Y’all and Email Loot. Jen Capstraw, Co-Founder of Women of Email. Jaina Mistry, Senior Manager of Email Marketing at Litmus. Best Email Design.

B2C 106

B2C Food Email Marketing Health 106

Hubspot Marketing

APRIL 20, 2023

Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings. Because it is distinct from B2C lead generation, B2B lead generation requires a different set of strategies. HubSpot Marketing Hub also integrates with HubSpot CRM.

Price 121

Price CRM User-Generated B2C 121

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . When trying to execute highly personalized email marketing campaigns, however, marketers encounter many barriers. Popular items.

CRM 110

CRM Key Performance Indicator Customer loyalty Transform 110

Martech

JANUARY 13, 2022

Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. That includes: Multi-attribute lead scoring across sales and marketing touches. Real-time data capture and bi-directional data integration sync with CRM. Tasks can also be managed from within CRM systems.

Marketing Automation Platform 127

Marketing Automation Platform CRM Direct Mail Price 127

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Martech

JULY 28, 2023

Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Still, the explosion in U.S.

Marketing Automation Platform 98

Marketing Automation Platform Law B2C Email Marketing 98

Martech

FEBRUARY 11, 2022

“To me, personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.”. Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to.

Personalized Marketing 123

Personalized Marketing B2C Customer Journey Law 123

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Email Marketing Lead Generation Strategies. How does email marketing hold up today?

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Marketing Automation Platform 130

Marketing Automation Platform Key Performance Indicator B2C Marketers 130

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Additionally, one in four marketers say they use social media shopping tools. Meanwhile, 32% use email marketing.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Customers.ai

DECEMBER 4, 2024

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. Drip is built for ecommerce marketers, with pre-built segmentation templates like “first-time customers” or “VIP buyers” that are easy to implement. Ecommerce brands that want a straightforward tool for email marketing and segmentation.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 102

Transform CRM Email Marketing Retail 102

Martech

DECEMBER 22, 2021

Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust. Will CDPs take over the activate-and-execute role of marketing automation? Will they supersede CRM as repositories of customer data? I’m talking about more fundamental change.

CRM 123

CRM Customer Journey B2C Management 123

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Customers.ai

MARCH 30, 2023

B2C companies who fail to take advantage of the latest-and-greatest will get left in the dust by their competitors. Integration with Existing Tools Seamless integration with your current sales and marketing tools, such as CRM systems, email marketing platforms, and social media management tools is an absolute must.

CRM 88

CRM Price B2C User-Generated 88

Martech

APRIL 25, 2022

. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. ” Enter CTV — a growing channel offering ABM marketers plenty of opportunities.

Direct Mail 113

Direct Mail Customer Acquisition User-Generated B2C 113

Rock Content

OCTOBER 5, 2020

Build Strong Customer Relationships/Use a Powerful CRM. Hence, an advanced CRM (Customer Relationship Management) solution can lead to a massive boost in your profits. Managing all this can be a piece of cake if you use a CRM that can pull up your consumers’ entire history within minutes.

Customer 83

Customer CRM User-Generated Influencer Marketing 83