B2C CRM Gen Z 
Martech
SEPTEMBER 23, 2024
Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. It’s worth considering whether positive attitudes to mail in general extend to direct mail marketing. Dig deeper: Postie launches CRM Optimization for direct mail Mail: The positives.
Martech
NOVEMBER 8, 2024
Your CRM likely holds more valuable insights than you realize. It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns.
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Martech
OCTOBER 31, 2024
It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. Who doesn’t keep an eye on USPS Informed Delivery to see what’s coming? Recent research from Stamp.com shows 65% of U.S.
Hubspot Marketing
FEBRUARY 25, 2025
Right behind them is Gen Z. social responsibility) User-generated content. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. A customer relationship management (CRM) tool can help you track leads in your funnel and see where they might get stuck.
Hubspot Marketing
OCTOBER 30, 2022
To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. Let’s take a quick look.
Sprout Social
JANUARY 26, 2023
According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Establishes trust Humans trust other humans. That’s just a fact.
Litmus
JUNE 23, 2022
Regardless of generation, consumers don’t like when social media sites, search engines, and mobile apps collect personal, online, and mobile location data, allowing access to marketers who use it for targeted advertising campaigns. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?
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