Martech

APRIL 25, 2022

“B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. ” To find the ideal audiences and make the most of CTV’s potential, marketers should identify an ABM platform or tool that can help them reach their goals. ” Account-based marketing: A snapshot.

Direct Mail 112

Direct Mail Customer Acquisition User-Generated B2C 112

Martech

FEBRUARY 24, 2022

CallTrackingMetrics serves bid-market B2B and B2C brands, plus agencies, consultancies and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

Analytics 98

Analytics Real Estate CRM Communications 98

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies, including HubSpot partners, specialize in helping businesses with marketing automation, including email marketing, email drip sequences, lead scoring, SMS messaging, and CRM updates. With dozens of tools available , it’s all about finding the right software for your needs.

Inbound Marketing 104

Inbound Marketing PR Manufacturing Marketers 104

Martech

FEBRUARY 9, 2023

To connect with shoppers, Michelob ULTRA partnered with Instacart for a first-of-its-kind co-marketing initiative around the Super Bowl. It’s what you do after the game that matters. Leverage the brand equity gained during the Super Bowl to your benefit in the weeks that follow to re-engage consumers and drive conversions.”

Shoppers 98

Shoppers Advertising Advertisers PR 98

Use Insider

MARCH 1, 2023

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment. We are no longer wasting money on guesswork audiences.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. I love this one.

Copywriting 93

Copywriting SEO Price User-Generated 93

Martech

JULY 6, 2022

“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference.

Branding 96

Branding CRM Retail Entertainment 96

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. Yet, when done right, technology can complement and enhance your marketing team.

Shoppers 98

Shoppers Non-Profit Marketers Marketing 98