The impact of martech on company value
Martech
JULY 26, 2024
Take CRM as an example. CRM plays a very different role across industries. For example, many reports show high failure rates for CRM implementations. B2C, B2B and B2B2C). Take CRM as an example: The CRM Value Matrix Reflecting on the reasons for CRM implementation to fail, the CRM Value Matrix adds some nuanced insights.
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