B2C CRM Real Estate 
Martech
JANUARY 5, 2022
I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.
Backlinko
MARCH 25, 2025
While Close uses its blog to generate leads for its CRM, its not the only way they monetize. Real Estate Investment Real estate investment may have plateaued in growth this year (0% YoY). A great example in the real estate investing niche is BiggerPockets. The Close Blog is a great example of this.
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SocialPilot
JANUARY 27, 2025
Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?
Marketing Insider Group
SEPTEMBER 17, 2024
Here’s an interview with Jamie Anderson, former Vice President of CRM Marketing at SAP and current president of Global Field Operations at UserTesting, answering some questions on providing a better customer experience. It’s like customer experience by osmosis (moving from B2C to B2B).
Martech
FEBRUARY 24, 2022
CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.
Content Marketing Institute
NOVEMBER 27, 2018
Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. Demand-side platform (DSP). Customer data platform (CDP). The lesson?
Hootsuite
DECEMBER 1, 2022
But B2C brands can also find success on LinkedIn. For B2C companies, LinkedIn might serve primarily as a recruiting platform. You can also integrate your CRM into Hootsuite to see a full picture of your buyers at every point of contact. Make the value proposition for your content clear in this prime real estate.
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