Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Pharmaceutical 134

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 134

Martech

JANUARY 29, 2025

Focus on volume customers when: Your model thrives on scale, such as fast-moving consumer goods or ecommerce. Margins are lower, but customer acquisition is high and the primary goal is transaction efficiency. Focus on both when: You have a diverse customer base, with distinct segments contributing to your success.

Customer 110

Customer Price Customer Acquisition Customer loyalty 110

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. What is the difference between B2B & B2C SEO? Here are four key differences between B2B and B2C SEO. What is B2B SEO?

SEO 144

SEO B2C PR Whitepaper 144

Adobe Experience Cloud Blog

OCTOBER 14, 2014

You get a finite amount of your customer’s mental bandwidth to try and engage with them. Failed Communication = Increased Customer Acquisition Cost & inability to activate signups into repeat buyers. Email Marketing b2b B2C' Share your story in the comments below.

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Who Uses B2B Marketing?

B2C 137

B2C Whitepaper Marketers Marketing 137

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Nearly half are utilizing AI to target customer decision making (49.6%). Popular AI Applications in Marketing.

CMO 130

CMO B2C Marketers Marketing 130

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. All this data can be used to better inform your marketing efforts and improve your customer acquisition process. Increase Conversions and Revenue.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. In B2C marketing, companies sell directly to the end customers. What it is.

B2C 125

B2C Marketing Automation Platform Gen Z Whitepaper 125

Marketing Insider Group

JANUARY 2, 2015

Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 78% of CMOs believe custom content is the future of marketing. Where Are We Coming From?

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Adobe Experience Cloud Blog

APRIL 23, 2015

Customer retention. Demand gen/customer acquisition. Developing Your Customer Nurturing Muscle Is Critical. This commercial edge isn’t matched, though, when it comes to customer nurturing techniques. It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” This question always surprises them.

Customer Acquisition 114

Customer Acquisition B2C CMO Traditional Marketing 114

Adobe Experience Cloud Blog

MAY 24, 2019

Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Combine this with the added ability to nurture and qualify leads, seize new opportunities, and trace customer acquisition , and your business will have everything it needs to make your social advertising efforts a success.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Martech

AUGUST 12, 2021

And with a surge in digital-first engagement, there’s notable growth YoY in tracking customer referral rates (29% growth), customer acquisition costs (26%), content engagement (23%) and customer satisfaction analytics (22%). Why we care. Anecdotally and through observation we know this to be true.

Transform 113

Transform CMO Customer Acquisition Retail 113

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Overall sales revenue drop 17% : Despite online sales gains, marketers report major losses across sales revenue, profits, and customer acquisition during the pandemic.

CMO 130

CMO Transform Customer Acquisition B2C 130

Martech

MARCH 1, 2024

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C.

Gen Z 134

Gen Z Pharmaceutical Customer Acquisition Marketers 134

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. Account-based marketing: A snapshot. What it is. — to targeted accounts.

Whitepaper 96

Whitepaper B2C Direct Mail Customer Acquisition 96

Adobe Experience Cloud Blog

JULY 25, 2018

When you consider that 96% of B2C companies choose Facebook as their main social media platform and 93% of B2B companies choose LinkedIn, you can see how critical platform choice can be for getting in front of the right people. Building a data-driven customer acquisition strategy is not magic—it’s better.

Thought Leadership 113

Thought Leadership Customer Acquisition B2C Advertising 113

Martech

APRIL 25, 2022

“B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. It’s a digital channel that serves high-impact ads. It’s an effective demand generator.

Direct Mail 113

Direct Mail Customer Acquisition User-Generated B2C 113

Content Marketing Institute

FEBRUARY 7, 2018

This is an awesome example of how companies can apply content marketing outside of customer acquisition. Use content marketing outside of customer acquisition. HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. Why we love it. How to make this strategy work.

Content Marketing 111

Content Marketing Customer Acquisition PR Marketers 111

Martech

SEPTEMBER 22, 2022

Depending on your organization, you may have separate marketing and customer experience (CX) teams, or there may be overlap. Regardless, CJO can provide a tremendous help to new customer acquisition, growth and engagement of current customers, and assistance with customer retention and support issues.

Customer Journey 110

Customer Journey Customer B2C Customer Acquisition 110

Marketing Insider Group

AUGUST 31, 2015

According to McKinsey , email marketing is 40 times as effective at customer acquisition than social media. Email drives increased website visitors, helps convert website visitors into leads, helps nurture leads into customers and, perhaps most importantly, helps deepen your relationship with customers. or company size.

Email Marketing 109

Email Marketing Whitepaper Customer Acquisition B2C 109

Martech

JUNE 12, 2024

And among those outcomes is a reduction in customer acquisition costs. “We’ve seen customer acquisition costs drop dramatically for us. We’re below $150 per customer versus Carvana, that’s around $1000 per customer and CarMax is about $500.”

Customer Acquisition 112

Customer Acquisition Retail Communications Place 112

Martech

FEBRUARY 25, 2022

Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Target customers.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

Neil Patel

MAY 18, 2021

CRO programs are essential to growth because they improve customer experience, conversions, and sales. Conversion rate optimizations can even lower your customer acquisition cost by improving conversion rates with visitors already on your site. Why Are CRO Programs Important?

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. The lesson? Aim high with your welcome emails.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Businesses Grow

JANUARY 9, 2023

I also include more than a dozen new in-depth case studies from B2B, B2C, nonprofits, and even solopreneurs. I’ll teach you how technological and sociological changes will make social listening platforms obsolete. There’s something for everybody! And like all of my books, there is no fluff.

Health 142

Health Marketers Marketing B2C 142

Content Marketing Institute

DECEMBER 5, 2017

Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. And the new customer acquisition rate increased by 22.5% HANDPICKED RELATED CONTENT: How to Use How-To Content to Create and Retain Loyal Customers. Conclusion.

Education 111

Education Marketing Strategy Branding Energy 111

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Sprout Social

JANUARY 11, 2024

Swift responses directly impact customer acquisition and retention alike. Customer service software helps brands improve both. It all depends on your company’s priorities and the scope of the service you offer. A staggering 70% of consumers expect personalized responses from reps.

Customer 125

Customer CRM User-Generated Manufacturing 125

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Using location data for customer acquisition. They can connect with loyal customers through digital billboard ads when the data indicates that they are close to a specific site.

Customer 98

Customer Customer Acquisition Retail Acquisition Marketing 98

Econsultancy

DECEMBER 2, 2021

At the same time, of course, this means an intensified danger that silos could create a disjointed customer experience. Consequently, Gartner states that “brands hinging their future plans on ecommerce – and structuring teams accordingly – should think twice.

Management 98

Management Customer Retail eCommerce 98

Orbit Media Studios

MARCH 8, 2022

But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. I believe it will remain the biggest channel – certainly for new customer acquisition – and has the capacity to grow for most businesses.

SEO 107

SEO B2C Transform User-Generated 107

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Search Engine Land

SEPTEMBER 11, 2023

B2C tends to have a much shorter cycle, ranging from a few minutes to a few weeks. Finally, B2C ecommerce would see the shortest sales cycle due to its direct-to-consumer transactions and relatively lower cost. In contrast, B2B ecommerce generally has a shorter cycle than traditional B2B sales.

eCommerce 134

eCommerce User-Generated B2C Logistics 134

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Here's an example of what it looks like: Capture leads with your videos, automatically pass viewing data into your CRM of choice , and score, segment, and assign leads to your sales team.

Marketing Automation Platform 143

Marketing Automation Platform SEO User-Generated Analytics 143

Search Engine Land

MAY 28, 2024

It’s just that low-priced, transactional sales or impulse buys are easy to generate “click + convert” B2C sales. Despite decreasing margins and increasing Cost of Customer Acquisition the rest of next year. B2B CPCs and lower-click through rates have been maligned on this very site since 2007! It’s actually the opposite.

SEO 91

SEO Non-Profit Customer Acquisition Law 91

Marketing Insider Group

JANUARY 30, 2024

According to the Content Marketing Institute, a whopping 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall strategy, underscoring the universal importance of understanding your audience. It’s about crafting messages that speak to them, not at them. And we’re not alone in this approach.

Transform 123

Transform Customer Acquisition Education B2C 123