Martech

AUGUST 12, 2021

And with a surge in digital-first engagement, there’s notable growth YoY in tracking customer referral rates (29% growth), customer acquisition costs (26%), content engagement (23%) and customer satisfaction analytics (22%). Why we care. Anecdotally and through observation we know this to be true.

Transform 110

Transform CMO Customer Acquisition Retail 110

Digital Marketer

DECEMBER 21, 2023

So, to help you out, AI can assist with customized email campaigns to vibrant website content so you connect well with your consumers. Additionally, AI is valuable across both the B2C and the B2B customer journey , elevating personalized interactions throughout every stage. This is crucial as it drives your desired results.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. Figure out what issues stop a user from converting to a customer.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Use Insider

JANUARY 25, 2022

Headquartered in Germany, Puma wanted to optimize its website in Malaysia and encourage customers to buy from the company website rather than the extended markets. The focus here was on customer acquisition and improving the onsite experience for their customers.

Shoppers 52

Shoppers Communications Marketing Marketers 52

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. They may be run on search engines, social media or on other websites.

PR 52

PR Marketing Marketers User-Generated 52