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The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their globalmarketing counterparts. Marketing departments drive: . Customer retention. Demand gen/customeracquisition. Marketing departments drive: Asia Pacific.
E-commerce is the future, but it isn’t just for B2C. Globally, B2B marketplaces make up a $31 billion market. In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. What Is the Difference Between B2B and B2C Niche Marketplaces?
It’s become so much easier and cheaper to build companies that the majority of the money is spent on customeracquisition. This is why marketing has become so competitive. Whether you are in B2B or B2C, this tactic works extremely well. So, these days companies raise money for one main thing… can you guess what it is?
Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the globalmarket. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%).
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