CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. by posting about it on social media).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Customer retention. Demand gen/customer acquisition. Marketing departments drive: Asia Pacific.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Influencer endorsements build trust. Influencers in SaaS?

Content Marketing 138

Content Marketing User-Generated Influencer Marketing Customer Acquisition 138

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?”

Customer Acquisition 112

Customer Acquisition B2C CMO Traditional Marketing 112

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Businesses Grow

JANUARY 9, 2023

I also include more than a dozen new in-depth case studies from B2B, B2C, nonprofits, and even solopreneurs. I’ll teach you how technological and sociological changes will make social listening platforms obsolete. There’s something for everybody! And like all of my books, there is no fluff.

Health 142

Health Marketing Marketers B2C 142

Rock Content

OCTOBER 5, 2020

Encourage user-generated content – Many businesses today, especially B2C, generate a vast majority of leads through user-generated content. Focus on Email Marketing. Email marketing is considered as the best channel for customer acquisition and retention for most SMBs today. Use Influencer Marketing.

Customer 83

Customer CRM User-Generated Influencer Marketing 83