Adobe Experience Cloud Blog

MAY 24, 2019

Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. billion active users per month , the platform offers a lot of bang for your buck—especially considering its unique targeting capabilities. Here are a few ideas. Your brand’s got a friend in Facebook.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Wistia's features help marketers achieve impressive results with video, but many businesses use Wistia to power other departments as well. Step 4: Start Generating Leads.

Marketing Automation Platform 144

Marketing Automation Platform SEO User-Generated Analytics 144

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. The lesson? Aim high with your welcome emails.

Email Marketing 111

Email Marketing Real Estate Shipping B2C 111

Rock Content

APRIL 27, 2020

Although its use has been initiated in B2B companies, the practice is already prevalent in B2C firms of all sizes. How can your company benefit from automation? Currently, Marketing Automation is a fundamental part of several companies around the world. Customer Acquisition Cost reduction. billion by 2023.

CRM 82

CRM Customer Acquisition User-Generated Marketers 82

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 100

Transform CRM Email Marketing Retail 100

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. What is B2B marketing? Types of B2B marketing.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 115

Marketing Automation Platform Manufacturing CRM B2C 115