Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Pharmaceutical 114

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 114

Martech

MARCH 1, 2024

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C.

Gen Z 112

Gen Z Pharmaceutical Customer Acquisition Marketers 112

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. All this data can be used to better inform your marketing efforts and improve your customer acquisition process. Increase Conversions and Revenue.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136