Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is.

SEO 143

SEO B2C PR Whitepaper 143

Marketing Insider Group

FEBRUARY 13, 2023

B2B, or business-to-business, marketing refers to any strategy or content used by a business intended to target and sell products or services to another business. Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. What Is B2B Marketing?

B2C 137

B2C Whitepaper Marketing Marketers 137

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. Streamlined Processes. Bulk Pricing.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

AUGUST 6, 2021

Other gamification techniques that make the data collection process easy and fun can also be successful in creating value for customers to share their data. Data collection will be important for not only B2C companies but B2B as well with new digital marketing opportunities expanding across segments. Brand building.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Nearly half are utilizing AI to target customer decision making (49.6%). Popular AI Applications in Marketing.

CMO 130

CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

APRIL 23, 2015

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. Customer retention. Product management. Demand gen/customer acquisition. Developing Your Customer Nurturing Muscle Is Critical.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Marketing Insider Group

JANUARY 2, 2015

Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 78% of CMOs believe custom content is the future of marketing. Where Are We Coming From?

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Overall sales revenue drop 17% : Despite online sales gains, marketers report major losses across sales revenue, profits, and customer acquisition during the pandemic.

CMO 130

CMO Transform Customer Acquisition B2C 130

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Today, there’s another place your company can go to reach the masses.

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Martech

MARCH 1, 2024

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. McDonald’s phrase “Fries with that?”

Gen Z 128

Gen Z Pharmaceutical Customer Acquisition Marketing 128

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. The videos provide high value with simple, low-cost, no-frills production.

Content Marketing 138

Content Marketing User-Generated Influencer Marketing Customer Acquisition 138

Adobe Experience Cloud Blog

JULY 25, 2018

It brings readers into the mind of the customer by using first-person, detail-rich descriptions. Give your customers a name, a family, and a home. Watch them go about their day and pay attention to how they choose and react to the products they see. Building a data-driven customer acquisition strategy is not magic—it’s better.

Thought Leadership 113

Thought Leadership Customer Acquisition B2C Advertisers 113

Adobe Experience Cloud Blog

JUNE 23, 2014

Marketers understand that in order to make an impact on the bottom line, you need insight into how people are interacting with you, your product, and the company or brand as a whole. Author: Hana Abaza Any marketer worth her salt is results driven. So why is it that only 28% of marketers are able to measure the ROI of their content marketing?

Content Marketing 134

Content Marketing eBook Thought Leadership Customer Acquisition 134

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. The product roadmap. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. They call the shots.”

Whitepaper 96

Whitepaper B2C Direct Mail Customer Acquisition 96

Martech

APRIL 22, 2022

For example, when your goal is to understand your customers’ needs and match them to appropriate products or services, this is where AI shines. Your competitors will adopt AI strategies to improve their business outcomes, allowing them to increase sales, boost customer retention, and more effectively launch new products.

Transform 145

Transform Marketing Marketers Analytics 145

Marketing Insider Group

AUGUST 31, 2015

According to McKinsey , email marketing is 40 times as effective at customer acquisition than social media. Email drives increased website visitors, helps convert website visitors into leads, helps nurture leads into customers and, perhaps most importantly, helps deepen your relationship with customers. or company size.

Email Marketing 109

Email Marketing Whitepaper Customer Acquisition B2C 109

Content Marketing Institute

FEBRUARY 7, 2018

This is an awesome example of how companies can apply content marketing outside of customer acquisition. Use content marketing outside of customer acquisition. You invest time and resources improving your products and developing new features. Why we love it. TheSearchGuru @Casandra_Camp Click To Tweet.

Content Marketing 111

Content Marketing Customer Acquisition Marketing Marketers 111

Martech

JUNE 12, 2024

And among those outcomes is a reduction in customer acquisition costs. “We’ve seen customer acquisition costs drop dramatically for us. We’re below $150 per customer versus Carvana, that’s around $1000 per customer and CarMax is about $500.”

Customer Acquisition 106

Customer Acquisition Retail Communications Place 106

Businesses Grow

JANUARY 9, 2023

Insights that lead to product innovation. Direct feedback on product performance. Improved customer retention. Co-created products and services. Access to firsthand customer data. I also include more than a dozen new in-depth case studies from B2B, B2C, nonprofits, and even solopreneurs. … and more.

Health 142

Health Marketing Marketers B2C 142

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. Indigo Wild sells natural bath and body products.

Email Marketing 111

Email Marketing Real Estate Shipping B2C 111

Content Marketing Institute

DECEMBER 5, 2017

From conception to airing took about two years, with a production time of three to four months. It was never a product campaign; it was a straight goodwill campaign. He says education has been core to Widen’s marketing and customer experience, as evidenced by its change in customer satisfaction measures over the last five years.

Education 111

Education Marketing Strategy Branding Energy 111

Neil Patel

MAY 18, 2021

CRO programs are essential to growth because they improve customer experience, conversions, and sales. Conversion rate optimizations can even lower your customer acquisition cost by improving conversion rates with visitors already on your site. Why Are CRO Programs Important?

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Hubspot Marketing

JUNE 26, 2018

Two thirds of customers have made a purchase as a direct result of an email marketing message. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Product Marketing: Promote your products and services. Should you send out new product announcements?

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. Below we dig into why customer service software matters and tips for choosing a tool.

Customer 122

Customer CRM User-Generated Manufacturing 122

Search Engine Land

SEPTEMBER 11, 2023

Bidding based on potential customer value Source: Think with Google Upgrading from a conversion-based to a value-based strategy represents a shift from optimizing for the highest number of conversions to prioritizing the most valuable customers, according to Ginny Marvin , Ads Product Liaison at Google.

eCommerce 134

eCommerce User-Generated B2C Logistics 134

Econsultancy

DECEMBER 2, 2021

The benefits of first-party data are wide-ranging, but overall, it enables brands to build a better and deeper understanding of their customer segments, which can be used to inform more relevant and personalised experiences. At the same time, of course, this means an intensified danger that silos could create a disjointed customer experience.

Management 98

Management Customer Retail eCommerce 98

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A Using location data for customer acquisition.

Customer 98

Customer Customer Acquisition Retail Acquisition Marketing 98

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. If your customer service isn’t tops, this will affect how users view your product. Updated on October 26, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. If your customer service isn’t tops, this will affect how users view your product. Updated on October 24, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience.

Transform 124

Transform Customer Acquisition Education B2C 124

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Orbit Media Studios

MARCH 8, 2022

In 2014, if you searched for skin care products, you’d have seen something like this: Ah, those were the days. This both reduces the need that visitors need to click on anything, and increases the likelihood that if they do click, they’ll click on another Alphabet/Google product (images, ads, maps, YouTube). There’s a big difference.

SEO 107

SEO B2C Transform User-Generated 107

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Hubspot Marketing

SEPTEMBER 9, 2024

If you have a new product or service, you can reactivate all the people that unsubscribed from your newsletter by using a custom list of churned subscribers. Examples Use email lists to create custom audiences of churned subscribers via: TikTok Instagram Facebook Business Manager Snapchat Pinterest LinkedIn 2.

Direct Mail 98

Direct Mail Non-Profit Marketers Marketing 98

Martech

DECEMBER 7, 2022

Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. Why we care. A diverse marketing organization aids access to diverse markets. Some 29.1%

Customer Acquisition 101

Customer Acquisition Marketing Marketers Advertisers 101

Search Engine Land

MAY 28, 2024

It’s just that low-priced, transactional sales or impulse buys are easy to generate “click + convert” B2C sales. Despite decreasing margins and increasing Cost of Customer Acquisition the rest of next year. Your product page is ranking for “a lot of keywords.” That’s not because B2B marketers are dumb. Think again.

SEO 91

SEO Non-Profit Customer Acquisition Law 91

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. The more you think about things like tone and word choice ahead of time, the better your end product will be. Video Best Practices: Write a script. Pay attention to lighting.

Marketing Automation Platform 144

Marketing Automation Platform SEO User-Generated Analytics 144