Hubspot Marketing

MARCH 3, 2025

Your goal is to show potential customers how your product solves their business challenges. Effective SaaS marketing goes beyond generating leads. It involves collaboration between product, marketing, and sales teams to remove friction and improve the customer experience at every stage.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketers 60

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Pharmaceutical 131

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 131

Martech

MARCH 1, 2024

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. Thus, retention is gaining traction again as a strategic B2B marketing priority.

Gen Z 131

Gen Z Pharmaceutical Customer Acquisition Marketers 131

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. They call the shots.”

Whitepaper 96

Whitepaper B2C Direct Mail Customer Acquisition 96

Content Marketing Institute

DECEMBER 5, 2017

Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. And the new customer acquisition rate increased by 22.5% HANDPICKED RELATED CONTENT: How to Use How-To Content to Create and Retain Loyal Customers. Conclusion.

Education 111

Education Marketing Strategy Branding Energy 111

Econsultancy

DECEMBER 2, 2021

The benefits of first-party data are wide-ranging, but overall, it enables brands to build a better and deeper understanding of their customer segments, which can be used to inform more relevant and personalised experiences. At the same time, of course, this means an intensified danger that silos could create a disjointed customer experience.

Management 98

Management Customer Retail eCommerce 98

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52