Set Up

SEPTEMBER 19, 2023

Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business. Historically, a traditional marketing approach was standard in the packaging space. We recognize that we’re marketing to people, not companies.

Transform 59

Transform B2C Direct Mail Food 59

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). Customer experience.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. For B2C, it’s 22 percent.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144