Customers.ai

JANUARY 3, 2024

Here are the key components that form the foundation of an effective CBM strategy: Personalization Data Analysis Customer Journey Mapping Segmentation and Targeting Multi-Channel Engagement Feedback and Continuous Improvement Let’s dig a bit further into each. What are the key components of contact-based marketing?

CRM 99

CRM Direct Mail Customer Journey Marketers 99

Marketing Insider Group

JULY 1, 2020

In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. Another reason content marketing is so important is, it is the secret to understanding our customers. For B2C, it’s 22 percent. Here’s the thing.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

NOVEMBER 30, 2022

According to LinkedIn, 87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth, but misalignment between both teams can damage financial performance. If your customers have questions or need more information, it’s also a convenient way for them to connect to customer service.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Duct Tape Marketing

MARCH 14, 2024

By intentionally evolving the customer journey, businesses can position themselves for sustained growth in 2024 and beyond. A lot of, sadly, a lot of marketing folks just throw magic fairy dust out there and print off a couple reports that don't really indicate that we're first off even tracking the right things.

CMO 90

CMO Key Performance Indicator Transform Thought Leadership 90

Rock Content

AUGUST 21, 2020

You’ve certainly heard that retaining your existing customers is cheaper than getting new ones, right? First of all, you must plan your strategies based on some key performance indicators (KPIs). Thinking specifically about customer retention, one of the main indicators is customer acquisition cost (CAC).

Customer 52

Customer Customer Acquisition Key Performance Indicator B2C 52

Exposure Ninja

OCTOBER 16, 2023

Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. Direct to Consumer (D2C or DTC) Direct to Consumer (D2C or DTC) refers to businesses that sell products directly to customers. They may be run on search engines, social media or on other websites.

PR 52

PR Marketers Marketing User-Generated 52

Hootsuite

JANUARY 13, 2021

B2C: Business To Consumer. Describes a company that offers products or services directly to customers. KPI: Key Performance Indicator. A key performance indicator is a broad measurement that tracks how effectively a company is accomplishing its goals. CX: Customer Experience.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Martech

SEPTEMBER 30, 2021

One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. Maybe it’s because, regardless of the nature of the business, B2C strategies work at a deeper level. More social, more video. B2B influencers. It’s a trend, and marketers are very good at spotting and following trends.

Key Performance Indicator 101

Key Performance Indicator B2C CMO Retail 101

Litmus

JULY 8, 2024

An effective preference center living within each of your emails can be a valuable aspect of building and maintaining trust at any point along the customer journey—e.g. new customers or to lapsed customers as part of a re-engagement campaign— prompting subscribers to provide valuable data.

B2C 90

B2C Key Performance Indicator Promotion Analytics 90