B2C, Customer Journey and Shopper Market

How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Martech

APRIL 20, 2023

If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. Helping when customers research products Where can brands get involved in the customer journey? We’re bringing the supplier into the customer journey.”

Shoppers

Shoppers Retail Customer Journey Shopper Market

Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

SEPTEMBER 19, 2024

These in-store experiences, however, aren’t just offline refuges — they’re part of an omnichannel journey. They are connected, through mobile and other digital channels, with the customer journey, which begins long before the customer enters the store. Risks to alienating consumers.

Retail

Retail Shopper Market Shoppers Advertisers

Marketing Pro Pulse

How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Retail media networks evolve with new in-store measurement standards and omnichannel strategies

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