B2C, Customer loyalty and Digital Marketing

AI agents: 2025 predictions

Martech

JANUARY 9, 2025

By leveraging AI to reflect their core values, brands will create more consistent and emotionally resonant customer experiences. Moreover, these AI agents will enable brands to maintain a coherent voice and presence across all touchpoints, fostering stronger customer loyalty and trust.

Customer loyalty

Customer loyalty CMO Retail Customer Journey

How Social Media Impacts Business: Real Examples & Insights

SocialPilot

JUNE 18, 2025

Consistency is key — post regularly and ensure your content is aligned with your brand’s identity and values.” — Neil Patel , Digital Marketing Expert 2. Strengthen Customer Relationships Through Genuine Engagement Social media’s true power lies in conversation, not just broadcasting content.

Real Estate

Real Estate Transform User-Generated Education

Mastering Email Marketing: Top Tips and Strategies for 2025

Vertical Response

MARCH 15, 2025

Compliance with legal frameworks, such as the CAN-SPAM Act and GDPR, is essential to maintaining trust and avoiding penalties in email marketing. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email. With a user base of over 4.3

Email Marketing

Email Marketing Customer loyalty Marketers Marketing

Webinars

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Why B2B Growth Needs a Co-Marketing Strategy

How to Master Media Relations: Targeting, Tailoring, Timing

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

MORE WEBINARS

Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Does that sound familiar?

Copywriting

Copywriting Email Marketing Key Performance Indicator Whitepaper

What B2B and B2C Marketers Can Learn From the Women’s World Cup

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. Their marketing teams have different roles and responsibilities, but often intertwine their efforts, all while using similar skills and technologies. Both types of customers have changing needs and expectations.

B2C

B2C Customer Journey Customer loyalty Thought Leadership

7 Digital Marketing Services Every Business Needs

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing

Digital Marketing Whitepaper Copywriting Real Estate

11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021.

Market Trends

Market Trends Digital Marketing Marketers Marketing

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. So what is a leader to do? Share your thoughts, post a comment.

Customer loyalty

Customer loyalty Customer Telemarketing Inbound Marketing

The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. So what is a leader to do? Share your thoughts, post a comment.

Customer loyalty

Customer loyalty Customer Telemarketing Inbound Marketing

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing

Digital Marketing Marketing Strategy Shoppers User-Generated

My Birthday Brings all the Marketers to the Yard

Adobe Experience Cloud Blog

JULY 26, 2013

Author: Mike Stocker Two weeks ago it was my birthday and along with the fun of getting cupcakes from my colleagues and drinks after work, one thing that struck me was the level of birthday wishes from a number of unexpected places via digital marketing channels. Relating to B2B Marketers. Here are some examples.

B2C

B2C Thought Leadership Customer loyalty Marketers

What Is B2B Marketing?

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers.

B2C

B2C Whitepaper Marketers Marketing

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing

Digital Marketing Customer Acquisition Analytics Non-Profit

Traffic from mobile devices dropped 9% last year

Martech

MARCH 28, 2022

Among B2C sectors, financial services (60%) and consumer electronics (53%) got the most desktop traffic. Get the daily newsletter digital marketers rely on. That’s why any digital strategy needs to be device agnostic in order to succeed. Beauty (74%) and pharmaceutical (73%) were close behind. Processing.Please wait.

Pharmaceutical

Pharmaceutical B2C Customer loyalty User-Generated

Finding The Time To Tweet or Blog?

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Thanks for the comment!

B2C

B2C Telemarketing Customer loyalty Marketing Mix

Introducing The Definitive Guide To Digital Advertising

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. One of the first steps is determing your advertising goals.

Advertising

Advertising Advertisers Thought Leadership B2C

How to plan for problems with proactive customer service

Martech

APRIL 11, 2022

A separate Gartner survey found that this can increase customer loyalty by as much as 9%. A full 66% of B2C customers and 82% of B2B customers who are contacted for proactive customer service follow up with the company, according to a new Gartner survey. Get the daily newsletter digital marketers rely on.

Customer

Customer B2C Customer loyalty CRM

What is personalized marketing and how is it used today?

Martech

FEBRUARY 11, 2022

“To me, personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.”. Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to.

Personalized Marketing

Personalized Marketing B2C Customer Journey Law

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

DECEMBER 21, 2010

But with all the talk about this new technology and 2011 digital marketing predictions , I started looking for answers to whether augmented reality is something that will have some impact in 2011. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing

Telemarketing Customer loyalty Marketers Marketing

Revolutionizing Your Strategy: Insider Digital Marketing Tips for Success

Rock Content

APRIL 17, 2024

Companies seeking to maintain a competitive presence in our modern digitally dependent world can benefit from strategic digital marketing. Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. Enter digital marketing.

Digital Marketing

Digital Marketing Whitepaper B2C Entertainment

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing

Social Media Marketing B2C Telemarketing Whitepaper

The Future of B2B Marketing: It's Social

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.

Telemarketing

Telemarketing Inbound Marketing Transform Customer loyalty

10 Reasons Why Mobile is Hot!

Marketing Insider Group

JUNE 22, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing

Telemarketing Customer loyalty Inbound Marketing B2C

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Whitepaper

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing

Telemarketing Inbound Marketing B2C Customer loyalty

B2B Marketing Predictions For 2011

Marketing Insider Group

NOVEMBER 18, 2010

Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Marketing and sales alignment continues to be the #1 issue impeding marketing’s ability to be perceived as a major driver of B2B business value.

Inbound Marketing

Inbound Marketing Customer loyalty Telemarketing Marketers

Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promotion

Promotion B2C Retail Direct Mail

Let consumers tell you how they want to be contacted

Martech

JANUARY 31, 2022

Preference centers are emerging as a way for digital marketers to stay in touch with their customers without displeasing them. In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” Harrison said. “In

Transform

Transform B2C Law Customer loyalty

Martech failure? 50% say loyalty programs don’t offer much value

Martech

MAY 19, 2022

Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. This is a real problem, given the huge impact these programs have on customer retention, satisfaction and brand advocacy.

Shoppers

Shoppers Customer loyalty Retail Customer

The Secret To B2B Social Media?

Marketing Insider Group

DECEMBER 15, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing

Telemarketing Marketing Mix Customer loyalty Inbound Marketing

Confessions Of A B2B Marketer

Marketing Insider Group

DECEMBER 1, 2010

It’s about customers and getting them to chose us over the competition because we have better met their needs. So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? I especially was glad to see content programs listed under your insight-driven marketing comment.

Transform

Transform Whitepaper Telemarketing B2C

16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week. Target customers. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley.

Marketing Automation Platform

Marketing Automation Platform Manufacturing CRM B2C

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Content Marketing

Content Marketing Telemarketing Inbound Marketing Customer loyalty

Integrating Social Media and Search

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing

Telemarketing B2C Inbound Marketing Customer loyalty

B2B Marketing 2024: Essential Trends for Marketers

Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. In other words, you’ll need to stay open to the latest B2B trends in marketing and find ways to make them work for you. Showcasing steps taken and the results. That’s really powerful.

Marketers

Marketers Marketing Customer loyalty CMO

Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

Confessions Of A B2B Marketer 5 Sales Closing Techniques 7 Tips For Successful Lead Follow-up About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing

Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

JULY 13, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Whitepaper

Whitepaper Telemarketing Customer loyalty Inbound Marketing

6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

JUNE 24, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing

Telemarketing Customer loyalty Entertainment User-Generated

How Social Media Drives Better Email Results

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing

Telemarketing Marketing Mix Customer loyalty Inbound Marketing

Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing

Telemarketing Inbound Marketing B2C Customer loyalty

B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

Social Media And Your Personal Brand 9 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Telemarketing

Telemarketing Customer loyalty Inbound Marketing B2C

How to Nurture The Great Unknown Leads

Marketing Insider Group

JULY 27, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Whitepaper

The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

New Markets

New Markets Telemarketing Inbound Marketing Customer loyalty

Life Is Short!

Marketing Insider Group

AUGUST 19, 2010

The New Marketing Accountability The Role of B2B Marketing How To Shorten The B2B Buyer Cycle With Landing Pages About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing

Telemarketing Customer loyalty Inbound Marketing B2C

AI agents: 2025 predictions

How Social Media Impacts Business: Real Examples & Insights

Webinars

Trending Sources

Mastering Email Marketing: Top Tips and Strategies for 2025

Webinars

Unlock Email Campaign Potential: Proven Strategies for 2025

What B2B and B2C Marketers Can Learn From the Women’s World Cup

7 Digital Marketing Services Every Business Needs

11 Digital Marketing Trends for Growing Your Business in 2021

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

The #1 Way to Improve Customer Loyalty and Satisfaction

300+ Digital Marketing Stats to Drive Your Marketing Strategy

My Birthday Brings all the Marketers to the Yard

What Is B2B Marketing?

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

Traffic from mobile devices dropped 9% last year

Finding The Time To Tweet or Blog?

Introducing The Definitive Guide To Digital Advertising

How to plan for problems with proactive customer service

What is personalized marketing and how is it used today?

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Revolutionizing Your Strategy: Insider Digital Marketing Tips for Success

7 Common B2B Social Media Marketing Mistakes

The Future of B2B Marketing: It's Social

10 Reasons Why Mobile is Hot!

11 Reasons Why Outbound Telemarketing Programs Fail

Need to Drive Leads? Try These Traditional Tactics Now

B2B Marketing Predictions For 2011

Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Let consumers tell you how they want to be contacted

Martech failure? 50% say loyalty programs don’t offer much value

The Secret To B2B Social Media?

Confessions Of A B2B Marketer

16 marketing automation platforms your organization should consider

6 Content Marketing Tips That Drives Leads

Integrating Social Media and Search

B2B Marketing 2024: Essential Trends for Marketers

Whatever Happened To The Business Case

Top 5 Social Media Trends For The B2B Marketer

6 Steps to Prepare for the Mobile Revolution

How Social Media Drives Better Email Results

Lead Generation Programs That Work

B2B Social Media Strategy and Executive Buy-in

How to Nurture The Great Unknown Leads

The New Marketing Accountability

Life Is Short!

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