Marketing Insider Group

NOVEMBER 16, 2019

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. Customer satisfaction.

Customer 111

Customer CMO Marketers Customer Journey 111

Marketing Insider Group

OCTOBER 16, 2021

Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. The customer experience has always been important, of course. Customer satisfaction. Customer loyalty.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Overall, it appears that the survey respondents are optimistic about the direction their organisations are heading now that their strategies have shifted to more digitally-focused channels. Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52