Marketing Insider Group

SEPTEMBER 18, 2023

Metrics like website traffic, time spent on page, leads, conversion rates, and customer lifetime value can all give you a clear picture of how your content marketing ROI. And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. A: Absolutely not!

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Rock Content

MARCH 22, 2024

The Rise of Personalization: Tailoring Experiences in B2B No longer is personalization a B2C marketing strategy only. As such, this rise of personalization in the B2B world has created a need for businesses to focus on offering tailored, relevant content and experiences that address the unique preferences and needs of each customer.

Marketing 98

Marketing Marketers Customer loyalty CMO 98

Bannerflow

SEPTEMBER 26, 2022

An effective social media strategy can further develop customer loyalty, provide agility, and meet your wider business goals. Of course, to make the most of insights such as behavioural traits, big data is crucial, as we have covered in our recent industry insight. What are the challenges of social media marketing?

Transform 52

Transform User-Generated B2C Customer loyalty 52