Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Learn more.

CRM 109

CRM Key Performance Indicator Customer loyalty Transform 109

Marketing Insider Group

JANUARY 19, 2021

Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). Quick Takeaways. Use the Right Metrics.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. Why Content Marketing Is Important.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Rock Content

DECEMBER 7, 2020

B2C (Business-to-Consumer). It stands for “ key performance indicator ”. It is the data of a potential customer. A methodology that measures the degree of customer loyalty and satisfaction with your store and/or products. Numerical average time spent by users browsing your site. One-to-one.

eCommerce 83

eCommerce User-Generated Real Estate Key Performance Indicator 83

Customers.ai

JANUARY 3, 2024

Increased Customer Loyalty and Retention Personalized interactions foster a deeper emotional connection with customers, which can lead to increased loyalty and higher retention rates. Best Practice : Use analytics tools to track key performance indicators and be ready to pivot quickly.

CRM 99

CRM Direct Mail Customer Journey Marketers 99

CXL

NOVEMBER 22, 2022

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. A high conversion rate for non-purchases only benefits your bottom line if it results in a paying customer.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. It should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64