Martech

FEBRUARY 11, 2022

“To me, personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.”. Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to.

Personalized Marketing 117

Personalized Marketing B2C Customer Journey Law 117

Martech

JANUARY 31, 2022

In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” A preference center is not an ideal place for data collection for B2B and B2C, as it really should empower the user to manage how they would like to be communicated.”

Transform 98

Transform B2C Law Customer loyalty 98

Adobe Experience Cloud Blog

JULY 9, 2018

As the customer gets to know the product, your email marketing campaigns should focus on ways to maximize the value of the product, find new ways to use it, and potentially add on other related products or services. When you identify complementary products for customers, you continue to provide increased value. Valuable data.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Search Engine Land

SEPTEMBER 14, 2023

Retention even when markets are tight, thanks to improved customer loyalty. You might operate in what’s classically considered a “boring” vertical such as law, cybersecurity, construction or insurance. Customers love your business because of how you: Improve their lives. This works for B2C (e.g.,

Branding 129

Branding Marketers Marketing Communications 129

Marketing Insider Group

JULY 29, 2010

Mom laws: use your manners and common sense. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. What is your social persona? I am targeting B2B marketers with tips and advice from an insider point of view.

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Marketing Insider Group

SEPTEMBER 14, 2023

Even though we defined our original best practices for B2B content teams, many of them have always applied to B2C companies as well. Providing helpful information rather than blatant product promotions to potential customers is a good bet no matter who you’re selling to. It’s easier to optimize when you know what you’re looking for.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Customers.ai

JANUARY 3, 2024

Increased Customer Loyalty and Retention Personalized interactions foster a deeper emotional connection with customers, which can lead to increased loyalty and higher retention rates. Best Practice : Use reliable CRM tools and respect data privacy laws (like GDPR).

CRM 99

CRM Direct Mail Customer Journey Marketers 99