Marketing Insider Group

OCTOBER 1, 2024

CMOs must embrace experimentation, fail fast, get close to the customer, reduce internal approval cycles, and focus on fewer, more actionable metrics. The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful.

CMO 80

CMO B2C Marketers Marketing 80

Martech

JANUARY 9, 2025

By leveraging AI to reflect their core values, brands will create more consistent and emotionally resonant customer experiences. Moreover, these AI agents will enable brands to maintain a coherent voice and presence across all touchpoints, fostering stronger customer loyalty and trust.

Customer loyalty 125

Customer loyalty CMO Retail Customer Journey 125

Hootsuite

APRIL 14, 2021

We’re all operating at the whim of the market—perpetually concerned over intangible variables like brand perception, share of voice, and customer loyalty. Here’s a look at why you should let your social media managers be weird. It’s not just the B2C folks that get to have all the fun. And we get it.

Management 142

Management Social Media Marketing Finance B2C 142

Martech

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most.

Management 101

Management B2C Customer loyalty Customer 101

Hubspot Marketing

MARCH 3, 2025

Building a community helps create these relationships, leading to increased word-of-mouth referrals and long-term customer loyalty. A well-structured newsletter can engage both leads and customers by consistently delivering valuable content. Better for brand awareness, especially for freemium or B2C models.

Customer Acquisition 62

Customer Acquisition User-Generated Customer loyalty Marketers 62

Search Engine Land

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most.

Management 93

Management B2C Customer loyalty Promotion 93

Martech

JANUARY 29, 2025

Offering enhanced customer support, like providing dedicated account managers or priority access to customer support channels and resolving issues with speed and empathy, ensuring a consistently superior experience. Segment volume customers to identify opportunities to move them into the valued customer category over time.

Customer 104

Customer Price Customer Acquisition Customer loyalty 104

Martech

MAY 16, 2024

More importantly, it’s the feelings, emotions and perceptions customers have about those interactions. To further confuse matters further, we often refer to the discipline of “customer experience management” simply as “customer experience.” Focusing solely on satisfaction may overlook these other important outcomes.

Customer 128

Customer B2C Transform Customer loyalty 128

Vertical Response

MARCH 15, 2025

Another key benefit is enhanced customer loyalty at all stages of the buyer journey. An ESP facilitates the management of email lists and the execution of automated campaigns. Email service providers (ESPs) are software that send and manage email marketing campaigns, streamlining the overall process.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Neil Patel

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Marketing Insider Group

AUGUST 5, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 102

Telemarketing B2C Customer loyalty Inbound Marketing 102

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Dec 11 2010 I think you’ve nailed the point. It’s no longer optional. Thanks for the comment! Share your thoughts, post a comment.

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

MAY 4, 2020

All tech companies, whether they’re B2B or B2C, from small startups to global enterprises, need content to educate their customers and guide them through buying decisions. Marketers also struggle with building customer loyalty through content and crafting content for specific stages of the buying funnel. Managing writers.

B2C 145

B2C Customer loyalty Education Content Marketing 145

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Martech

FEBRUARY 11, 2022

“To me, personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.”. Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to.

Personalized Marketing 117

Personalized Marketing B2C Customer Journey Law 117

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Customer loyalty. Marketing analytics.

CRM 52

CRM Customer Journey eCommerce Price 52

Marketing Insider Group

SEPTEMBER 18, 2023

Metrics like website traffic, time spent on page, leads, conversion rates, and customer lifetime value can all give you a clear picture of how your content marketing ROI. And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. A: Not necessarily.

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time. He has demonstrated success in the creation and active management of aggressive marketing and sales plans.

Telemarketing 101

Telemarketing B2C Customer loyalty Inbound Marketing 101

Rock Content

SEPTEMBER 16, 2020

This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. It is important for any SaaS company to clearly define their customer base since a Content Marketing campaign designed for a B2B SaaS company will differ greatly from one designed to rake in B2C customers.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Martech

JANUARY 31, 2022

noted Alex Cash, director of strategy at OneTrust PreferenceChoice, which offers a consent and preference management platform. “As In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” So, the shortcomings?

Transform 98

Transform B2C Law Customer loyalty 98

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. You want to be found when they do.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Marketing Insider Group

JUNE 29, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

JUNE 22, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Marketing Insider Group

DECEMBER 21, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Mobile Augmented Reality 4 Comments Post a comment Anol Dec 22 2010 Hey Michael – great post.

Telemarketing 102

Telemarketing Customer loyalty Marketers Marketing 102

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It is, in itself, helping to evolve what customers expect from the brands they interact with. Take Demandbase for example.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Neil Patel

OCTOBER 5, 2020

This boosts customer loyalty and makes people feel more of an affinity with your brand. Joseph Studios focuses on non-paid social media promo for B2B and B2C clients, which includes activities, such as customer engagement and community building. 7 Sociallyin — Best for Reputation Management.

Real Estate 145

Real Estate Communications Advertisers Advertising 145

Marketing Insider Group

DECEMBER 14, 2010

But if it is done right, this approach can mean better results and accolades for you and your management team. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. It can mean challenging those above you.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

DECEMBER 7, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

DECEMBER 15, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 106

Email Marketing B2C Customer loyalty Marketers 106

Marketing Insider Group

JUNE 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing 75

Telemarketing B2C Inbound Marketing Customer loyalty 75

Martech

MAY 19, 2022

So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. Processing.Please wait.

Shoppers 109

Shoppers Customer loyalty Retail Customer 109

Marketing Insider Group

JULY 13, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

DECEMBER 1, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? Rose Dec 1 2010 Lots of good points here, Michael.

Transform 92

Transform Whitepaper Telemarketing B2C 92