Adobe Experience Cloud Blog

JULY 9, 2018

Omnichannel marketing has made this funnel much more complicated, even including pre- and post-purchase phases of the customer lifecycle. Full-funnel marketing is a newer digital marketing strategy that focuses on spending time and money on the most valuable, profitable returns. Enter full-funnel campaigns. What’s going on?

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Duct Tape Marketing

MAY 2, 2017

More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. 22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Customer loyalty plan (converting a lead into a customer is just the beginning). Build strategic partnerships.

Non-Profit 71

Non-Profit B2C Customer loyalty Marketing 71

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

NOVEMBER 16, 2019

A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. However, it’s still critical to demonstrate how marketing investment drives profitable business growth. When it comes to speaking to directors and other non-marketing co-workers, remember that they don’t speak your language.

Customer 111

Customer CMO Customer Journey Marketing 111

Marketing Insider Group

OCTOBER 16, 2021

A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. However, it’s still critical to demonstrate how marketing investment drives profitable business growth. When it comes to speaking to directors and other non-marketing co-workers, remember that they don’t speak your language.

Customer 81

Customer CMO Non-Profit Customer Journey 81

CXL

NOVEMBER 22, 2022

The right marketing metrics show how customers react to your digital marketing efforts. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic from non-paid results on search engines. Traffic from paid search ads on search engines.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Rock Content

APRIL 21, 2020

Customer success, in its core, is a strategy or business methodology focused on ensuring that your clients get what they expect from their interaction with your brand. It can be buying a product, using a service or even a non-commercial relationship such as consuming content or getting in contact to solve a doubt or an issue.

Customer 52

Customer Non-Profit B2C Customer loyalty 52