Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges.

Customer Acquisition 62

Customer Acquisition User-Generated Customer loyalty Marketing 62

Martech

JANUARY 9, 2025

By leveraging AI to reflect their core values, brands will create more consistent and emotionally resonant customer experiences. Moreover, these AI agents will enable brands to maintain a coherent voice and presence across all touchpoints, fostering stronger customer loyalty and trust.

Customer loyalty 124

Customer loyalty CMO Retail Customer Journey 124

Adobe Experience Cloud Blog

JULY 26, 2013

Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers. I want to highlight a few of these to share digital marketing techniques for birthdays that can drive leads , sales and increased customer loyalty. Customized Online Messaging.

B2C 134

B2C Thought Leadership Customer loyalty Marketing 134

Martech

JANUARY 29, 2025

Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback. Drive high sales volume but at lower margins , often gravitating toward commoditized or discounted products. Valued customers see the brand as a partner, forming a deeper emotional connection.

Customer 103

Customer Price Customer Acquisition Customer loyalty 103

Marketing Insider Group

MARCH 22, 2021

In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. Every single one focuses on top-of-the-funnel search queries – not buying stuff now, not pricing, not product comparisons. Tutorials and detailed product explainers. Niche product terms.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Marketing Insider Group

FEBRUARY 13, 2023

B2B, or business-to-business, marketing refers to any strategy or content used by a business intended to target and sell products or services to another business. Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. What Is B2B Marketing?

B2C 137

B2C Whitepaper Marketing Marketers 137

Neil Patel

AUGUST 6, 2021

I’ll give you a few good reasons: boosts loyalty helps drive referral marketing increases ROI increases average order value (AOV). Speaking of ROI, research shows that a mere 5 percent increase in customer retention can boost your revenue by over 25 percent, depending on the industry, product, and other factors.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Marketing Insider Group

JULY 7, 2020

Turn customers into advocates after the sale with content that helps them get the most mileage out of the product of service. First, Zero In on Your Customer’s Needs. Now that you know what makes your customers tick, zero in on their needs. Whether B2B or B2C, customers want to know that you stand behind your product.

Whitepaper 144

Whitepaper B2C Customer Journey Customer loyalty 144

Martech

MAY 16, 2024

Customer experience encompasses the entire journey a customer takes with a company, from need through purchase and post-purchase interactions. Yes, your CX team does the work to understand customers and provide the rest of the organization with insights about customers and their needs, preferences, expectations and jobs to be done.

Customer 127

Customer B2C Transform Customer loyalty 127

Hootsuite

AUGUST 14, 2023

ChatGPT prompts can help you boost productivity and creativity , no matter what profession you are in. ChatGPT prompts for marketing Are you a marketer looking for ways to drive creativity and productivity? Try these awesome ChatGPT prompts: Generate five creative strategies for launching a new cocoa butter lotion product.

Product 98

Product Real Estate User-Generated Fashion 98

Marketing Insider Group

SEPTEMBER 17, 2024

I guess there will be many definitions of what makes a company truly ‘ customer-focused.’ ’ I think any organization that creates innovative products (or services) with a ‘customer first’ mentality can truly claim to be ‘customer-focused.’ That’s a great question.

Customer 78

Customer Transform Entertainment Real Estate 78

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Marketing Insider Group

MAY 4, 2020

People who have the most knowledge about your products and services are not necessarily skilled in marketing or producing content. All tech companies, whether they’re B2B or B2C, from small startups to global enterprises, need content to educate their customers and guide them through buying decisions.

B2C 145

B2C Customer loyalty Education Content Marketing 145

Litmus

SEPTEMBER 19, 2022

This piece originally appeared in Customer Think. B2B and B2C customers don’t just think personalized content would be nice — they expect it. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. Loyalty program status. Challenges.

Customer 103

Customer Customer loyalty CRM Shoppers 103

Vertical Response

MARCH 15, 2025

The primary goals include engaging previous customers, attracting new ones, and meeting various marketing objectives. Through email marketing, businesses can inform customers, enhance brand awareness, and promote products and services effectively. Segmented and personalized email campaigns can lead to significant revenue growth.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

MAY 10, 2023

It’s a guide for B2C marketing decision-makers looking for loyalty program software tailored to their brand’s needs. And without knowing your members, creating an effective loyalty program has a low chance of working. Partner community : A closed community and portal dedicated to different types of official partners.

Management 101

Management B2C Customer loyalty Customer 101

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Customer loyalty. Marketing analytics. Landing page creation.

CRM 52

CRM Customer Journey eCommerce Price 52

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. It can help distinguish your brand, build your audience and promote customer loyalty. You might see this and think that it’s skewed toward B2C brands. After all, they have more flexibility with product demonstrations and user-generated content.

Whitepaper 137

Whitepaper B2C User-Generated Marketing 137

Rock Content

SEPTEMBER 16, 2020

SaaS has become so common that 60% of corporations, local businesses , and individuals are choosing to use only web-based software products. SaaS products typically cost less to acquire and maintain. This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Martech

FEBRUARY 11, 2022

“To me, personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.”. Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to.

Personalized Marketing 117

Personalized Marketing B2C Customer Journey Law 117

Marketing Insider Group

SEPTEMBER 18, 2023

Metrics like website traffic, time spent on page, leads, conversion rates, and customer lifetime value can all give you a clear picture of how your content marketing ROI. And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. A: Absolutely not!

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Martech

APRIL 11, 2022

This type of customer service uses AI-enabled CRM to alert customers to developments that are of direct interest to them. These can include an upcoming product renewal, something that needs to be updated – like payment info – or repaired, and new features or options. Most of which can be handled through automated channels.

Customer 101

Customer B2C Customer loyalty CRM 101

Search Engine Land

MAY 10, 2023

It’s a guide for B2C marketing decision-makers looking for loyalty program software tailored to their brand’s needs. And without knowing your members, creating an effective loyalty program has a low chance of working. Partner community : A closed community and portal dedicated to different types of official partners.

Management 93

Management B2C Customer loyalty Promotion 93

Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. I am sure it will help many of our agents.

Telemarketing 101

Telemarketing B2C Customer loyalty Inbound Marketing 101

Marketing Insider Group

JUNE 18, 2010

Create a compelling offer to lock-in your current customers for a longer term. Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood. Answer: Certainly!

Promotion 96

Promotion B2C Retail Direct Mail 96

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Instead create personas of people that buy your solutions or products. Know them all.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Products viewed by similar shoppers.

CRM 110

CRM Key Performance Indicator Customer loyalty Transform 110

Neil Patel

OCTOBER 5, 2020

You might, for instance, use audience insights to advertise relevant products to the right people. This boosts customer loyalty and makes people feel more of an affinity with your brand. Provide Great Customer Service. 3 Pan Up Productions — Best for Video. Increase Engagement.

Real Estate 145

Real Estate Communications Advertisers Advertising 145

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 106

Email Marketing B2C Customer loyalty Marketing 106

Marketing Insider Group

JULY 13, 2010

They are looking for companies to be transparent and responsive in their interactions, to provide valuable content and even expecting to be asked for product and service improvement ideas. Trend #5: Business professionals expect authenticity in company social media participation.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

JULY 1, 2020

A promo video, as high-quality as the video production may be, isn’t a piece of useful video content designed to resonate with a target group at a specific stage of the buyer’s journey, and that is connected to the other content within your strategy. In the B2C sector, content marketing is just as important.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Companies should position themselves as thought leaders to build trust and loyalty with target audiences.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship. Customer Loyalty. Having a good relationship with your customers is key.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

FEBRUARY 27, 2023

By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. By keeping your messaging consistent, you prove to your audience that you’re reliable, making them more likely to buy your products or services. But how long does it take to see results?

Thought Leadership 129

Thought Leadership Marketing Marketers Marketing Strategy 129

Rock Content

MARCH 22, 2024

The Rise of Personalization: Tailoring Experiences in B2B No longer is personalization a B2C marketing strategy only. As such, this rise of personalization in the B2B world has created a need for businesses to focus on offering tailored, relevant content and experiences that address the unique preferences and needs of each customer.

Marketing 98

Marketing Marketers Customer loyalty CMO 98