Marketing Insider Group

OCTOBER 1, 2024

CMOs must embrace experimentation, fail fast, get close to the customer, reduce internal approval cycles, and focus on fewer, more actionable metrics. The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful.

CMO 80

CMO B2C Marketing Marketers 80

Hubspot Marketing

MARCH 3, 2025

Your goal is to show potential customers how your product solves their business challenges. Effective SaaS marketing goes beyond generating leads. It involves collaboration between product, marketing, and sales teams to remove friction and improve the customer experience at every stage. LinkedIn Ads.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketing 60

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Litmus

DECEMBER 2, 2024

What kind of products do they purchase besides yours? How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. First, ask yourself: who do you want to reach? What do they care about? What are they doing during the day?

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Search Engine Land

SEPTEMBER 14, 2023

Retention even when markets are tight, thanks to improved customer loyalty. Share this list with your stakeholders, and I’ll be shocked if they don’t see the objective business opportunity in building a fan-driven marketing program. Customers love your business because of how you: Improve their lives.

Branding 129

Branding Marketing Marketers Communications 129

Marketing Insider Group

SEPTEMBER 14, 2023

And while we have come along way, we still see brands struggling with the true meaning of content marketing. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. That’s where your marketing comes in ( more on that below ). billion-dollar industry.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52