B2C Customer loyalty Shoppers 
Martech
MAY 19, 2022
So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. Make members feel special.
Litmus
SEPTEMBER 19, 2022
This piece originally appeared in Customer Think. B2B and B2C customers don’t just think personalized content would be nice — they expect it. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. The email marketing tide has turned. Challenges.
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Neil Patel
AUGUST 6, 2021
This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.
Martech
DECEMBER 28, 2022
Economic pressure and increased competition provide the motivation for more automation in customer experience and customer service in 2023. Shoppers want to receive SMS messages from brands because it’s quick, easy and accessible,” said Sarah Cascone, VP of marketing for retail technology company Bluecore. Get MarTech!
Marketing Insider Group
FEBRUARY 5, 2024
HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Marketing Sherpa) B2C companies that blog 11+ times per month get more than 4X as many leads than those only blogging 4-5 times per month.
Martech
OCTOBER 5, 2023
In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. When shoppers are in the store, they want products that can fit in their shopping cart. The lifetime value of that shopper is much higher than acquiring a shopper for one purchase.
Litmus
NOVEMBER 11, 2022
Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Products viewed by similar shoppers.
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