The CMO Survey

FEBRUARY 24, 2021

How has the role of marketing in your company changed during the last year? B2C Product and Service companies reported the highest levels (32.1% Marketing spending decreased by 3.9% The hardest hit sectors were B2C Services (12.3%). Internet sales rocketed to 19.4% increase over the last year. and 26.8%).

Transform 130

Transform CMO B2C Digital Marketing 130

Rock Content

JANUARY 8, 2024

Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing your goals.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Animalz blog

JULY 16, 2024

Jess: My background is actually in copywriting on the B2C side. Then, in 2019, I made a complete shift to B2B content marketing. People are realizing content marketing is just marketing. It’s funny to have that label of “content marketer,” but really, a customer marketer is a content marketer.

PR 57

PR Copywriting B2C Place 57

Martech

OCTOBER 31, 2022

Content remains king when it comes to marketing budgets, with 42% saying that’s where they spend their existing budget. Customer marketing and digital were second at 37% and marketing ops third at 29%. Why we care.

B2C 98

B2C Marketers Marketing Customer Marketing 98

Martech

JANUARY 31, 2022

In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” said Lauren Harrison, senior marketing consultant at CloudKettle, a consulting firm. Marketing, sales, customer service, operations, billing, etc.

Transform 98

Transform B2C Law Customer loyalty 98

Martech

AUGUST 12, 2021

And with a surge in digital-first engagement, there’s notable growth YoY in tracking customer referral rates (29% growth), customer acquisition costs (26%), content engagement (23%) and customer satisfaction analytics (22%). Why we care. Anecdotally and through observation we know this to be true.

Transform 109

Transform CMO Customer Acquisition Retail 109

Adobe Experience Cloud Blog

MARCH 5, 2021

The Magnifier: recognizing a company that has harnessed the power of multiple Adobe customer experience management (CXM) solutions to maximize exceptional customer experiences and drive measurable business impact. Rite Aid brings a new omnichannel focus to their stores at a personalized customer level.

Transform 115

Transform Thought Leadership Customer Journey B2C 115

Sprout Social

NOVEMBER 21, 2019

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Figure out how to position your brand.

Market Research 111

Market Research Gen Z Price B2C 111

Marketing Insider Group

OCTOBER 26, 2020

This shift has been happening gradually for a long time in the B2C world, but the change has been more abrupt in B2B sales. Big data analytics now enables marketers to predict the likely behavior of a customer based on their interactions and the past behavior of other customers.

Transform 145

Transform Content Marketing Marketing Strategy Whitepaper 145

Martech

JUNE 26, 2024

Dig deeper: 4 keys to digital events planning Creating community and sales enablement: commercetools If you’ve shopped online, you’ve benefited from commercetools’ platform, which powers ecommerce for well-known B2B and B2C brands. And then probably product marketing.

eBook 109

eBook Event Marketing User-Generated B2C 109

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 6) Never Stop Gathering Quotes.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Content Marketing Institute

APRIL 30, 2018

But, what most marketers call “conversions” are truly a relatively minor transactional event that signals the start of a change. What happens next can determine who does the bulk of your future funnel-filling work — you or your happy customers. TejuOwoye via @thanybethanybe. Click To Tweet. (A A note about “power users.”

Customer 111

Customer User-Generated Inbound Marketing Law 111

Adobe Experience Cloud Blog

JUNE 24, 2013

It enables organizations to script and manage streams of customer interactions and engage in personalized, interactive dialogs that build relationships with prospects and customers. Marketing management capabilities. Please let me know what you think in the comments.

Fashion 134

Fashion Marketers Marketing Analytics 134

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Hubspot Marketing

AUGUST 11, 2022

Decision Stage: The stage where people figure out exactly what it would take to become a customer. Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made.

Whitepaper 145

Whitepaper eBook Education Price 145

Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Along with the quickened pace of change, however, comes a unique opportunity to unlock big strategic moves to ready your marketing organization for what’s next.

Transform 85

Transform Marketers Marketing Finance 85

Litmus

MARCH 2, 2021

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address all three of these areas in an accurate, systematic, and scalable way. The personalization fine line is real.

Branding 72

Branding Customer Journey Retail B2C 72

Litmus

MARCH 2, 2021

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address all three of these areas in an accurate, systematic, and scalable way. The personalization fine line is real.

Branding 70

Branding Customer Journey Retail B2C 70

Adobe Experience Cloud Blog

MARCH 5, 2021

The Magnifier: recognizing a company that has harnessed the power of multiple Adobe customer experience management (CXM) solutions to maximize exceptional customer experiences and drive measurable business impact. Rite Aid brings a new omnichannel focus to their stores at a personalized customer level.

Transform 66

Transform Thought Leadership Customer Journey B2C 66

Marketing Insider Group

MAY 31, 2012

He said we need to marry the art and science of marketing, to use storytelling to humanize the brand and that marketing can be run like a business. jbecher on small difference between B2C and B2B #sds12. Marketing ROI is the most important issue driving change in marketing orgs. 2nd is Digital Marketing #sds12.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Base.ai

JUNE 21, 2023

That’s the power behind independent industry awards, and it’s why so many organizations in both B2B and B2C want to land one (or preferably, more). Community knowledge-sharing I work for Cisco , a respected international brand whose technology powers the internet, helping customers build bridges between goals and realities.

Thought Leadership 52

Thought Leadership Communications B2C Customer Marketing 52

Neil Patel

NOVEMBER 30, 2020

Customer experience management (CEM): CEMs deal with the customer’s experience throughout their buying journey, from marketing to purchasing to customer service. In other words, you want them to leave positive reviews and become repeat customers. Only two tier options Less adaptable for B2C support.

Customer 103

Customer CRM Gen Z Price 103

Digital Marketer

DECEMBER 21, 2023

So, to help you out, AI can assist with customized email campaigns to vibrant website content so you connect well with your consumers. Additionally, AI is valuable across both the B2C and the B2B customer journey , elevating personalized interactions throughout every stage. This is crucial as it drives your desired results.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Base.ai

MAY 16, 2019

For others, customer success is also taking on revenue-related elements, such as quarterly business reviews, recurring revenue , cross-sell , or expansion; or marketing-related aspects such as advocacy–be it reviews, event speakers, advisory councils, success stories, and more. Building bridges between customer success and marketing.

Customer 52

Customer Health Customer Journey Succession Management 52

OnDemand CMO

NOVEMBER 29, 2021

If you do above and beyond to rectify a wrong, you can actually form a stronger bond than if you had never made the mistake, making this one of more important B2B customer retention strategies. If B2C is all about brand consistency and relationships, B2C is about performance and trust.

Customer 40

Customer B2C Traditional Marketing CMO 40

Martech

NOVEMBER 29, 2022

Salesforce also launched a new experience for their AppExchange earlier this year, improving the ability for marketers to find what they want on the app marketplace. This is all part of the evolution in marketing where customers — marketers and consumers alike — want to feel like they are in the driver’s seat when making purchases.

Transform 107

Transform CRM Retail Advertising 107

Customers.ai

JANUARY 3, 2024

Contact-based marketing involves: Personalization : Tailoring marketing messages and offers to address the unique interests and pain points of each contact. Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts.

CRM 99

CRM Direct Mail Customer Journey Marketers 99

Martech

JANUARY 12, 2023

When Booksy is rolling out a new feature for its services, that’s something sales will want to take to Booksy customers. Marketing will place all related assets in a single collection. Those assets could include a video, a sizzle reel or a brochure that describes the new feature.

Product 106

Product Global Marketing Management Digital Marketing 106

Use Insider

JANUARY 25, 2022

Insider offers a multi-language journey solution for its B2C customers. Marketing campaigns can select multiple languages and create separate paths in the same campaign. With increased globalization, it is important to communicate with the audience in the language they prefer.

Shoppers 52

Shoppers Communications Marketers Marketing 52

Hubspot Marketing

JUNE 6, 2022

Read on to discover new data about how businesses are investing in experiential marketing and how you can leverage the strategy in your processes. Will brands invest in experiential marketing? 83% of marketers also plan to continue investing the same amount or increasing their experiential marketing investments in 2022.

Branding 142

Branding Food B2C Health 142

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. They may be run on search engines, social media or on other websites.

PR 52

PR Marketers Marketing User-Generated 52

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. To argue that marketing should be creative seems a little ridiculous, no? Control over data.

Shoppers 98

Shoppers Non-Profit Marketers Marketing 98

Sprout Social

APRIL 6, 2023

Figure out what issues stop a user from converting to a customer. Marketing : Your marketing pros will have insights into why individuals reach out to you on social channels. Here are some examples of brands using chatbots in a B2B and B2C environment. Ask them what trends they see in the common questions.

User-Generated 98

User-Generated Marketers Marketing Gen Z 98

Unbounce

JULY 12, 2023

We’d love, uh, well, we’d love any customer, but we’d love to hear your take on that. [00:31:26] 00:31:26] Andrew Lionis : Yeah, well, as we know, whether it’s B2B or B2C, lead generation in revenue is super important. Any sort of customer marketing data is involved.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Marketing Insider Group

JULY 9, 2024

Unlike B2C (Business-to-Consumer) campaigns, which focus on appealing to individual consumers, B2B campaigns target decision-makers within other companies. Image Source The key differences between B2B and B2C brand campaigns lie in their approach and audience. Branding in B2B markets is incredibly important.

Branding 115

Branding Whitepaper B2C Finance 115