B2C Customer Marketing Gen Z 
Sprout Social
NOVEMBER 21, 2019
Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Figure out how to position your brand.
Neil Patel
NOVEMBER 30, 2020
Customer Preference. Consider which support channels fit your customer’s needs. Offering call support alone to a Millennial or Gen Z audience will probably create some unhappy customers since both of these groups prefer live chat and social media. Only two tier options Less adaptable for B2C support.
Sprout Social
APRIL 6, 2023
For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. Build out your chatbot content strategy The next step is to figure out what content you want customers to engage with throughout the chatbot interaction.
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