Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Your goal is to show potential customers how your product solves their business challenges. Sales cycles.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketers 60

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Customer 117

Customer CRM User-Generated Manufacturing 117

Martech

SEPTEMBER 22, 2022

Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Dig deeper: What are customer journey analytics? Marketing and customer experience teams. Alignment with leadership.

Customer Journey 106

Customer Journey Customer B2C Customer Acquisition 106

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Pharmaceutical 128

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 128

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. What is the difference between B2B & B2C SEO? Here are four key differences between B2B and B2C SEO. What is B2B SEO?

SEO 143

SEO B2C PR Whitepaper 143

Adobe Experience Cloud Blog

OCTOBER 14, 2014

Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. Customers don’t grow on trees! How much harm can it do?

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Martech

AUGUST 6, 2021

For example, in-store QR codes, and the conversational chatbot can be used by businesses to persuade customers to give crucial first-party data that can be leveraged for targeted marketing and audience building. When developing brand building techniques it all starts with the customer. Answer these key questions: Who is your customer?

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Marketing Insider Group

FEBRUARY 13, 2023

Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. Great marketing is key to grabbing and keeping the attention of potential customers, and ultimately turning them into conversions. Who Uses B2B Marketing? Software Companies.

B2C 137

B2C Whitepaper Marketers Marketing 137

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. In many cases, meeting customers where they are means understanding how close they could be to a physical store. Using location data for customer acquisition. Image: Near.

Customer 98

Customer Customer Acquisition Retail Acquisition Marketing 98

The CMO Survey

FEBRUARY 21, 2020

This large uptick is just the beginning of marketers’ commitment to improving customer insights, personalization, targeting, and predictive capabilities, among other applications. Big picture, we see that the top three AI applications all involve a focus on driving customer value with more effective marketing.

CMO 130

CMO B2C Marketers Marketing 130

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. Speak to More Customers. In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Econsultancy

DECEMBER 2, 2021

Altogether, it now seems an even more daunting task to unify datasets, create a single customer view and, in turn, deliver the personalised experiences that consumers have come to expect. Customer data platforms (CDPs) and engagements platforms are two increasingly essential parts of the tech stack.

Management 98

Management Customer Retail eCommerce 98

Adobe Experience Cloud Blog

APRIL 23, 2015

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. Customer retention. Demand gen/customer acquisition. Developing Your Customer Nurturing Muscle Is Critical. Customer experience/engagement.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Marketers pivot digital : Given customer shifts, marketers are, in turn, adjusting their offerings and pivoting their businesses. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Marketing Insider Group

JANUARY 2, 2015

Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 78% of CMOs believe custom content is the future of marketing. Where Are We Coming From?

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Gen Z 128

Gen Z Pharmaceutical Customer Acquisition Marketers 128

Adobe Experience Cloud Blog

MAY 24, 2019

A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Today, there’s another place your company can go to reach the masses. Social media. Here are a few ideas.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Martech

OCTOBER 7, 2022

Customer journey orchestration (CJO) is supported by many platforms in addition to a single CJO application. Orchestration requires that omnichannel content management, customer data, testing and personalization, as well as analytics and reporting platforms are aligned. Customer data. Content management.

Customer Journey 101

Customer Journey Customer Key Performance Indicator Customer Acquisition 101

Rock Content

OCTOBER 5, 2020

No matter which industry you’re in, a customer-centric approach is always going to grant you a giant leap in your profits and brand reputation. This is why top marketers today are looking for new tactics to upgrade their strategies to make their customers’ journeys more engaging and humanized. Amplify User Experience.

Customer 83

Customer CRM User-Generated Influencer Marketing 83

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Image Source.

Content Marketing 138

Content Marketing User-Generated Influencer Marketing Customer Acquisition 138

Martech

AUGUST 12, 2021

Their legacy printed coupon system was complicated for both their customers and store associates. They went with Popwallet, a mobile wallet marketing platform that provides a range of customer experience management tools integrated through Apple Wallet and Google Pay. But updating the system was no small task. Read more here.

Transform 108

Transform CMO Customer Acquisition Retail 108

Adobe Experience Cloud Blog

JUNE 23, 2014

As much as content marketers must think like journalists when it comes to authoring good content, we also need to think like architects and data scientists in order to reach our business objectives — and for over 80% of us, that means customer acquisition and customer retention.

Content Marketing 134

Content Marketing eBook Thought Leadership Customer Acquisition 134

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” This question always surprises them.

Customer Acquisition 111

Customer Acquisition B2C CMO Traditional Marketing 111

Adobe Experience Cloud Blog

JULY 25, 2018

Turning digital advertisements into swaths of new customers is seen as a miracle, a magic trick. Build Empathy with Customer Personas. If you can understand customers’ current habits, you’ll be better able to predict what will interest them next. Make these habits come to life by creating customer personas.

Thought Leadership 113

Thought Leadership Customer Acquisition B2C Advertising 113

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. Know how your customers interact with your advertising today and into the future.

Transform 145

Transform Marketers Marketing Analytics 145

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. Account-based marketing: A snapshot. What it is. — to targeted accounts.

Whitepaper 96

Whitepaper B2C Direct Mail Customer Acquisition 96

Businesses Grow

JANUARY 9, 2023

It is time for modern marketing that works, marketing that customers actually want. Our customers are literally longing to belong. 70 percent of the communities that make it are focused on cost avoidance through customer self-service. Improved customer retention. Access to firsthand customer data. … and more.

Health 142

Health Marketers Marketing B2C 142

Content Marketing Institute

FEBRUARY 7, 2018

For its annual Creative Trends report, Shutterstock analyzes its customers’ search and download data to predict the styles and trends that will dominate the coming year and distributes results in the form of an infographic hosted on its site. Customers – the individuals who purchase and download that content.

Content Marketing 111

Content Marketing Customer Acquisition Marketers Marketing 111

Marketing Insider Group

AUGUST 31, 2015

According to McKinsey , email marketing is 40 times as effective at customer acquisition than social media. Email drives increased website visitors, helps convert website visitors into leads, helps nurture leads into customers and, perhaps most importantly, helps deepen your relationship with customers. It’s no mystery.

Email Marketing 109

Email Marketing Whitepaper Customer Acquisition B2C 109

Martech

APRIL 25, 2022

“B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. It’s a digital channel that serves high-impact ads. It’s an effective demand generator.

Direct Mail 108

Direct Mail Customer Acquisition User-Generated B2C 108

Martech

JUNE 12, 2024

Overall, businesses are still enthusiastic about the impact of AI on customer experience, automation and business operations, but reality is replacing hype. And among those outcomes is a reduction in customer acquisition costs. “We’ve seen customer acquisition costs drop dramatically for us.

Customer Acquisition 106

Customer Acquisition Retail Communications Place 106

Neil Patel

MAY 18, 2021

This is done through A/B testing , data analysis, customer journey mapping , consumer research, and more. CRO programs are essential to growth because they improve customer experience, conversions, and sales. Personalize on-site experiences for your customers. Capture new insights into visitor and customer behavior.

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. Customer data platform (CDP). In B2C, as with Stikwood, it drives sales. Demand-side platform (DSP). The lesson?

Email Marketing 111

Email Marketing Real Estate Shipping CRM 111

Hubspot Marketing

JUNE 26, 2018

Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. It’s about your customer. million email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them.

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145

Hubspot Marketing

DECEMBER 13, 2023

Email marketing for hotels is a unique challenge: there can be varying customer acquisition periods, low retention rates, and the difficulty of convincing someone to purchase a once-in-a-lifetime experience more than once. Challenges Direct business-to-consumer (B2C) sales are difficult in the hospitality industry.

Email Marketing 108

Email Marketing Marketers Marketing Customer Acquisition 108

Content Marketing Institute

DECEMBER 5, 2017

We can also email it out to our customer base,” he says. Widen: Online courses bring higher customer retention rate. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 111

Education Marketing Strategy Branding Energy 111

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And perhaps best of all, one video can speak to thousands of customers. In fact, some of your customers might even start to feel like they know you. But that's just the beginning.

Marketing Automation Platform 143

Marketing Automation Platform SEO User-Generated Analytics 143