Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

Customer 78

Customer Transform Entertainment Real Estate 78

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Another interesting finding: B2C content marketers are focusing on their customers.

B2C 107

B2C Content Marketing Education Customer loyalty 107

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Customer loyalty 124

Customer loyalty CMO Retail Customer Journey 124

Marketing Insider Group

OCTOBER 1, 2024

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Walking in the customers’ shoes and understanding what they’re looking to find when interacting with your brand is a step in the right direction.

CMO 80

CMO B2C Marketing Marketers 80

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. Consequently, you impact the experience.

Customer 127

Customer B2C Transform Customer loyalty 127

Neil Patel

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Why is customer retention so important?

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Litmus

NOVEMBER 2, 2022

This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. Our team of Litmus judges have chosen the top four emails from the Best Email Design B2B and Best Email Design B2C categories. Now, we need your votes to help us decide who takes home the prize. .

B2C 88

B2C Customer loyalty Email Marketing Place 88

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Your goal is to show potential customers how your product solves their business challenges. Something was off.

Customer Acquisition 61

Customer Acquisition User-Generated Customer loyalty Marketing 61

Martech

APRIL 11, 2022

Proactive customer service is generally very popular with consumers, one study by InContact found it had an 87% approval rate. This makes it very popular among marketers, who find it useful for increasing sales and reducing customer churn. A separate Gartner survey found that this can increase customer loyalty by as much as 9%.

Customer 101

Customer B2C Customer loyalty CRM 101

Litmus

SEPTEMBER 19, 2022

This piece originally appeared in Customer Think. B2B and B2C customers don’t just think personalized content would be nice — they expect it. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. The email marketing tide has turned. How it works.

Customer 103

Customer Customer loyalty CRM Shoppers 103

Martech

OCTOBER 15, 2024

In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either. Dig deeper: What is customer experience and why does it matter? Email: Business email address Sign me up!

Customer 118

Customer Thought Leadership Customer loyalty Branding 118

Adobe Experience Cloud Blog

JULY 26, 2013

Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers. I want to highlight a few of these to share digital marketing techniques for birthdays that can drive leads , sales and increased customer loyalty. Customized Online Messaging.

B2C 134

B2C Thought Leadership Customer loyalty Marketing 134

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey.

Customer Journey 106

Customer Journey Customer Retail Customer loyalty 106

Marketing Insider Group

JANUARY 14, 2014

We recently launched an e-book on slideshare covering The Future of Customer Experience. Here is the one of the most popular future of customer experience interviews from my colleague, Jamie Anderson ( @ collsdad ), the Global Vice President of CRM Marketing here at SAP. That’s a great question.

Customer 101

Customer Entertainment Real Estate CRM 101

Sprout Social

NOVEMBER 14, 2019

What Is Social Customer Care? Customer service. Customer support. Customer care. When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. Three Types of Customer Care. Executing Social Customer Care.

Customer 91

Customer Communications B2C Customer loyalty 91

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Today, instead of advertising creating noise that distracts from the content your buyers want to read, digital advertising can be part of an ongoing conversation that your brand has with its customers. The Availability of Customer Intent Data Enables Personalization and Seamless Conversation. Why Is Digital Advertising Important?

Advertising 134

Advertising Advertisers Thought Leadership B2C 134

Marketing Insider Group

FEBRUARY 13, 2023

Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. Great marketing is key to grabbing and keeping the attention of potential customers, and ultimately turning them into conversions. Who Uses B2B Marketing? Software Companies.

B2C 137

B2C Whitepaper Marketing Marketers 137

Marketing Insider Group

MARCH 22, 2021

You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. Can I customize my SaaS? As you should! Here’s the thing. VIP content.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Marketing Insider Group

JULY 7, 2020

Quick Takeaways: First, identify your customers’ needs. Turn customers into advocates after the sale with content that helps them get the most mileage out of the product of service. First, Zero In on Your Customer’s Needs. A world that affects your customers. Here’s how to know when you’re on the right track. Here’s why.

Whitepaper 144

Whitepaper B2C Customer Journey Customer loyalty 144

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. Personalization and segmentation of email campaigns significantly enhance customer engagement and loyalty, boosting conversion rates. Businesses use email marketing to increase customer engagement, drive sales, and raise brand awareness.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

MAY 10, 2023

It’s a guide for B2C marketing decision-makers looking for loyalty program software tailored to their brand’s needs. And without knowing your members, creating an effective loyalty program has a low chance of working. Emotional loyalty measurement Behavioral loyalty metrics are not enough to fully understand customers’ behavior.

Management 101

Management B2C Customer loyalty Customer 101

Marketing Insider Group

AUGUST 5, 2010

B2B Marketers cannot ignore this channel and need to continue advocating for our brands and with our senior executives to get more involved, become more visible and to engage with customers in this channel. While not “dead”, email consumption is down.

Telemarketing 102

Telemarketing B2C Customer loyalty Inbound Marketing 102

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization. We’ll cover: What is personalization? Examples of personalized marketing.

Personalized Marketing 117

Personalized Marketing B2C Customer Journey Law 117

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Dec 11 2010 I think you’ve nailed the point. It’s no longer optional. Thanks for the comment! Share your thoughts, post a comment.

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. All tech companies, whether they’re B2B or B2C, from small startups to global enterprises, need content to educate their customers and guide them through buying decisions.

B2C 145

B2C Customer loyalty Education Content Marketing 145

Marketing Insider Group

NOVEMBER 16, 2019

Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. Focus on the customer. Delivering great customer experiences should be the goal of every department in the business. Focus On The Customer Experience. Marketing isn’t sales. Quick Takeaways.

Customer 111

Customer CMO Marketing Marketers 111

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Marketing Insider Group

SEPTEMBER 18, 2023

The Reality: While it’s true that content marketing often involves long-term strategies that focus on adding customer value, that doesn’t mean ROI is harder to measure. And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. A: Absolutely not!

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Martech

MARCH 28, 2022

Desktop isn’t going away and don’t expect your app to get you new customers, that’s according to a new study by Contentsquare. Among B2C sectors, financial services (60%) and consumer electronics (53%) got the most desktop traffic. Because they don’t attract new users, they need to focused on rewarding customer loyalty.

Pharmaceutical 98

Pharmaceutical B2C Customer loyalty User-Generated 98

Martech

OCTOBER 5, 2023

The RMN boom is, in large part, a result of brands and retailers working together to find the best way to reach these customers as their habits shift toward delivery and pickup. ( A: The main barrier for customers was delivery costs. With more delivery and pickup, customer loyalty is waning. Get MarTech! In your inbox.

Retail 116

Retail Customer Shoppers eCommerce 116

Search Engine Land

MAY 10, 2023

It’s a guide for B2C marketing decision-makers looking for loyalty program software tailored to their brand’s needs. And without knowing your members, creating an effective loyalty program has a low chance of working. Emotional loyalty measurement Behavioral loyalty metrics are not enough to fully understand customers’ behavior.

Management 93

Management B2C Customer loyalty Promotion 93

Rock Content

SEPTEMBER 16, 2020

With the SaaS market being as big as it is, it makes sense that some companies target business customers while others focus on securing end-users as customers. This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. BigCommerce.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Customer loyalty. Marketing analytics. Landing page creation.

CRM 52

CRM Customer Journey eCommerce Price 52

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. It can help distinguish your brand, build your audience and promote customer loyalty. Here are three quantifiable reasons to bring your brand to Instagram: It’s where your customers are. You might see this and think that it’s skewed toward B2C brands.

Whitepaper 136

Whitepaper B2C User-Generated Marketing 136

Marketing Insider Group

JUNE 18, 2010

All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers. Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades. Create a compelling offer to lock-in your current customers for a longer term.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promotion 96

Promotion B2C Retail Direct Mail 96