Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 Build trust Do you have any existing customer video testimonials that you can use in your advertising?

Gen Z 114

Gen Z B2C Transform Millennials 114

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

Gen Z 127

Gen Z CRM Millennials B2C 127

Martech

OCTOBER 1, 2024

Understanding where their customers fit in these trends will help a business make the most out of the holiday push. Higher-income customers are most likely to spend for holidays in the two months preceding a holiday, according to Klaviyo’s survey of over 8,000 consumers globally. Shopping by generation. Mobile shopping.

Gen Z 121

Gen Z Shoppers Retail Price 121

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Sprout Social

DECEMBER 12, 2024

The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Instead, focus on the day-to-day needs of your customers.

Gen Z 91

Gen Z Branding Retail Education 91

Martech

OCTOBER 31, 2024

It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. “We said to brands, go find us your best customers and we’ll find more folks that look like them. population.”

Direct Mail 134

Direct Mail Retail Gen Z Logistics 134

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” After all, being a social influencer and being part of Gen Z is often one and the same.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Now, there’s no going back.

Retail 123

Retail eCommerce Gen Z Shoppers 123

Hubspot Marketing

DECEMBER 16, 2024

"In 2024, we saw people wanting more music and more connection, so this was a great opportunity to bring two iconic brands together and do something fun that brought value to our customers." Lesson Two: Don't sleep on podcasts as a lead gen opportunity. Gen Zers don't just like listening to podcasts they like buying from them, too.

Gen Z 105

Gen Z B2C Health Marketing 105

Martech

MARCH 8, 2024

And the same principles apply to B2C advertisers. ” Gen Z. Nearly half (45%) of Gen Z identifies as liberal, and just 23% as conservative. Oddly enough, the study found that 50% of Gen Z depends on Fox News for most of their news consumption.

Gen Z 109

Gen Z Millennials Shoppers B2C 109

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. With that in mind, Reddit is a goldmine for anyone doing market research and voice of customer (VoC) research. million people use Reddit daily, and 379.4 million posts and 9.7

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. With that in mind, Reddit is a goldmine for anyone doing market research and voice of customer (VoC) research. million people use Reddit daily, and 379.4 million posts and 9.7

Gen Z 98

Gen Z Copywriting Real Estate Marketing 98

Hubspot Marketing

FEBRUARY 25, 2025

The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z. HubSpot ) Top marketing trends teams are currently exploring ( HubSpot ) Using social media DMs (direct messages) for customer service.

Transform 83

Transform Marketing Marketers Gen Z 83

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Martech

JULY 28, 2022

This applies for Gen Z consumers, as well as those in the higher age brackets. Forty-seven percent of the top 1,000 grossing mobile games skew to Gen Z, up from 41% two years ago. Read next: PepsiCo’s strategies for marketing via online games and esports.

Gen Z 135

Gen Z Advertising Advertisers Millennials 135

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

Gen Z 145

Gen Z B2C Shipping Marketing 145

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Martech

SEPTEMBER 24, 2022

The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). Older participants raised the average for interest in travel, with only 48% of Gen Z, and 50% of Millennials, interested in that topic.

Gen Z 123

Gen Z Millennials Fashion Food 123

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. Answering customer questions is a great way to increase their satisfaction with your business, says @joderama. Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Hubspot Marketing

DECEMBER 8, 2023

But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. Improved Customer Service A significant advantage of using AI in customer service is the potential to offer 24/7 assistance.

Customer 129

Customer Gen Z User-Generated Analytics 129

Sprout Social

JANUARY 27, 2020

Users can customize their videos with filters, stickers and background music, and then share them with the TikTok community. Since it’s best for reaching a Gen Z audience , B2C brands that are targeting older generations should take caution before deciding to use the platform.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketing 145

Litmus

JUNE 23, 2022

Meanwhile, marketers who embraced “bad” or siloed data as an ally merely lost trust among their customers. According to Prosper Insights , 63% of people 18+, nearly 52% of Gen Z, 49% of millennials, almost 63% of Gen Xers, and over 78% of baby boomers don’t approve of personal data collection without permission. .

B2C 68

B2C Gen Z Millennials eCommerce 68

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. In B2C marketing, companies sell directly to the end customers. Content marketing.

B2C 125

B2C Marketing Automation Platform Gen Z Whitepaper 125

Neil Patel

SEPTEMBER 29, 2020

We use data-driven analysis, in-depth customer research and your unique business objectives to create campaigns that will have an impact. As well as posting content on your social media pages, the company strives to engage customers and participate in relevant communities to grow a loyal following. stars based on 236 ratings ).

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hubspot Marketing

MAY 31, 2024

Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Here’s a harsh truth: Gen Z doesn’t want to see your banner ad.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

Search Engine Land

MAY 30, 2023

Where do we need to customize our reports? How should B2C marketers use GA4? GA4 lets those with Editor or Marketer roles create audience triggers when users reach key milestones like initiating X sessions, reading Y articles, or crossing Z conversion thresholds. Click Create event to see the table of custom events.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Neil Patel

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Customer 103

Customer CRM Gen Z Price 103

Martech

MAY 30, 2023

And customer service and marketing use cases are the top applications for using AI technology. Additionally, 21% would use AI tools to improve security, and 20% said they’d use AI to provide more efficient customer service. Customer service (19%) and marketing (14%) are the top primary use cases for businesses to use AI.

Gen Z 118

Gen Z Millennials Marketing Marketers 118

Marketing Insider Group

SEPTEMBER 17, 2019

Target customer segments for the most effective reach. Don’t forget your current customers when it comes to content. Your target market is millennial and Gen Z women. If you’re a B2C company, chances are your target market has their favorite places to browse. Repurpose content to maximize your ROI.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Martech

OCTOBER 31, 2023

If your customers, or prospects, are on TikTok, it’s a good idea not to hit the brakes on a TikTok holiday campaign until well into January. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. TikTok’s U.S. audience continues to grow and is now over 102 million users. moms consider themselves gamers. Get MarTech!

Gen Z 119

Gen Z Shoppers Food Marketing Plan 119

Hootsuite

DECEMBER 10, 2019

It’s all about developing a relationship between the brand and its customers, and creating a sense of community. Use public feeds to guide customers to your private channels. Bots can address common customer queries. But real people still need to handle more nuanced customer requests. Is Gen Z your target audience ?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Gen Z 134

Gen Z Pharmaceutical Customer Acquisition Marketing 134

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. million, and 109.05 are females.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Martech

APRIL 17, 2023

To connect with customers, brands must identify and address the very different motivations that drive sales. This applied to younger consumers as well as older generations. Sixty-seven percent of Gen Z and millennial digital shoppers said that they preferred to wait in order to pay a lower price on beauty products.

Shoppers 105

Shoppers Price Gen Z eCommerce 105

Hubspot Marketing

FEBRUARY 15, 2024

Luxury Brand Marketing Strategy How That Applies to Other Businesses In the Real World Luxury Brand Marketing Strategy Top luxury brands understand that customers seek more than a product. Porsche — More Than Showroom Porsche breaks free from traditional advertising molds by immersing customers in experiential marketing.

Branding 139

Branding Fashion Gen Z B2C 139