Content Marketing Institute

APRIL 30, 2018

Robert Rose, CMI chief strategy advisor, loves to reset his audience’s brains with a truth bomb: The purpose of a business is to create a customer. Sulte Group CEO Teju Owoye takes the customer-creation concept one ambitious step further. Guide a new conversion to be a different kind of customer - an active user.

Customer 111

Customer User-Generated Inbound Marketing Law 111

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Adobe Experience Cloud Blog

JUNE 1, 2013

Such elements are crucial to consider when it comes to a business’ marketing strategy. A web-based business is more than likely going to focus more heavily on content for its inbound marketing and search engine impact. Content creators can, for the most part, be broken down into B2B or B2C creators. Seven hundred?

Content Marketing 134

Content Marketing B2C Thought Leadership Inbound Marketing 134

Marketing Insider Group

APRIL 26, 2011

You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity. Now imagine that the results of that data showed you that 70, 80 or even 90% of your marketing activity produced no measurable impact on those business results! Here’s how: 1.

Transform 111

Transform Outbound Marketing Inbound Marketing B2C 111

Marketing Insider Group

JULY 19, 2011

Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. Because customers want it, because it’s cheaper than other marketing tactics and because it works. Inbound marketing leads cost 62% less than outbound.

Inbound Marketing 102

Inbound Marketing Whitepaper Marketing Mix B2C 102

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Pharmaceutical 128

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 128

Hubspot Marketing

SEPTEMBER 22, 2023

Referral traffic is valuable to inbound marketers because it sends potentially qualified visitors to your website. Your sales team will take it from there, as they then have the opportunity to convert that lead into a new customer. Getting listed on a review website can vary depending on whether you are a B2B or B2C company.

Inbound Marketing 132

Inbound Marketing B2C Fashion SEO 132

Sales Force: CMO

NOVEMBER 1, 2022

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. Shifts in customer behaviors , an economy in flux, and emerging technologies are all rocking the boat. The new State of Marketing report is here. The good news? The key is to focus on the right solution for right now.

Customer 98

Customer Global Marketing Market Trends Inbound Marketing 98

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? One that is engaged.

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Hubspot Marketing

AUGUST 25, 2023

And here's how it breaks down for B2B and B2C businesses: While both B2B and B2C companies seem to benefit from having more landing pages, it seems to be even more advantageous for B2Bs to hit that 40 landing page threshold. More landing pages means more marketing collateral. This involves taking control of your website.

Inbound Marketing 113

Inbound Marketing B2C eBook Promotion 113

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? One that is engaged.

Customer loyalty 82

Customer loyalty Customer Telemarketing Inbound Marketing 82

Marketing Insider Group

JANUARY 8, 2013

Cheryl and Mark Burgess’ Blue Focus Marketing Blog (@ ckburgess and @ mnburgess ) is a great resource for B2B marketers. Biznology - @ Biznology is a multi-author blog where business and technology leaders come together to form a winning digital customer experience. Follow Maureen @ maureenb2b.

Inbound Marketing 112

Inbound Marketing Thought Leadership B2C Marketers 112

Marketing Insider Group

JUNE 29, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more.

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

AUGUST 5, 2010

B2B Marketers cannot ignore this channel and need to continue advocating for our brands and with our senior executives to get more involved, become more visible and to engage with customers in this channel. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 102

Telemarketing B2C Customer loyalty Inbound Marketing 102

Marketing Insider Group

JULY 12, 2011

To me the real answer lies within our company culture, marketing perspective and customer frame of mind. The Hottest Topics in B2B Marketing. What’s hot in B2B Marketing? And it is for this reason that some say the differences between B2C and B2B marketing has disappeared completely. What do you think?

Direct Mail 105

Direct Mail Inbound Marketing B2C Entertainment 105

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. It’s no longer optional.

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

JUNE 18, 2010

All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers. Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades. But social media has opened up a channel. Absolutely not.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Martech

SEPTEMBER 26, 2022

Data segmentation of your customers should really come from your predefined brand narrative, believe it or not. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. Content marketing and media production. B2B fintech marketing.

Transform 112

Transform B2C Finance Affiliate Marketing 112

Neil Patel

AUGUST 12, 2019

Se você ficou curioso para entender melhor sobre o assunto, confira alguns tópicos que eu vou abordar durante o artigo: O que é marketing B2B. Diferenças entre B2B e B2C. Estratégias de marketing B2B. O que é marketing B2B? Marketing B2B é o processo de aplicar uma estratégia de marketing para vender para outra empresa.

B2C 95

B2C Inbound Marketing Marketers Marketing 95

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Duct Tape Marketing

JANUARY 8, 2015

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Marketing Insider Group

OCTOBER 14, 2015

Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. The benefits of creating a content marketing strategy with small teams are apparent across multiple KPIs. But this doesn’t have to be the case. For small teams, you can start with 3-5 content types.

Content Marketing 107

Content Marketing Outbound Marketing Millennials Inbound Marketing 107

Marketing Insider Group

DECEMBER 7, 2010

It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable. He goes on to explain how most marketers’ budgets are not aligned to what McKinsey calls the &# customer decision journey.&#

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder.

CRM 110

CRM Inbound Marketing CMO Management 110

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Know how they rank.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 91% of B2B marketers utilize content marketing to reach customers.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing 75

Telemarketing B2C Inbound Marketing Customer loyalty 75

Hubspot Marketing

MAY 31, 2024

Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Use authentic storytelling and a voice and tone that matches your customers.

Advertisers 106

Advertisers Advertising Gen Z Inbound Marketing 106

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketers 102

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Use your existing customers as the base. Support the ecosystem and win more customers.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Hubspot Marketing

APRIL 22, 2018

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. Are they married? What's their annual household income?

Education 145

Education Inbound Marketing B2C Communications 145

Marketing Insider Group

JULY 15, 2010

My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process.

Telemarketing 75

Telemarketing Inbound Marketing B2C Customer loyalty 75

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Conduct customer research. Inbound marketing works.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145