Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? One that is engaged.

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Martech

MAY 8, 2024

Assess current marketing measurement Before diving into options that can help maintain insights, leaders must first take the following steps to conduct a marketing measurement audit: Identify how and why third-party cookies are used within your marketing practice.

B2C 114

B2C Marketing Mix Marketing Strategy Customer 114

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? One that is engaged.

Customer loyalty 82

Customer loyalty Customer Telemarketing Inbound Marketing 82

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. It’s no longer optional.

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

JULY 19, 2011

Are blogs an important part of your marketing mix? Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. Because customers want it, because it’s cheaper than other marketing tactics and because it works.

Inbound Marketing 102

Inbound Marketing Whitepaper Marketing Mix B2C 102

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs enable organizations to engage with customers.

Thought Leadership 96

Thought Leadership Marketing Mix Whitepaper B2C 96

Neil Patel

SEPTEMBER 29, 2020

And we know what works thanks to our decades of experience in the marketing trenches. We use data-driven analysis, in-depth customer research and your unique business objectives to create campaigns that will have an impact. The company has achieved impressive results for their tech, B2B and B2C clients.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Martech

JUNE 6, 2024

It can be customized via the Mobile App Editor to make additional changes such as sections, widgets, designs, themes, and more. These include anomaly detection, send time optimization, content personalization, and identifying high-value customer segments and those at risk of being lost. Are you getting the most from your stack?

User-Generated 112

User-Generated B2C Marketing Mix Analytics 112

Marketing Insider Group

JANUARY 26, 2021

After you’ve collected year-over-year analytics data from each marketing channel and their corresponding sales metrics, you should ask yourself two simple but important questions: What’s working? Furthermore, ask more specific questions like: Which audience segments, accounts, or customers did we target? Content marketing.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Marketing Insider Group

AUGUST 5, 2010

B2B Marketers cannot ignore this channel and need to continue advocating for our brands and with our senior executives to get more involved, become more visible and to engage with customers in this channel. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 102

Telemarketing B2C Customer loyalty Inbound Marketing 102

Marketing Insider Group

DECEMBER 15, 2010

Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. We have to become social marketers, sales people and customer service reps. The bottom line: the question is no longer “Should we?”

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

APRIL 26, 2011

You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity. Now imagine that the results of that data showed you that 70, 80 or even 90% of your marketing activity produced no measurable impact on those business results! Here’s how: 1.

Transform 111

Transform Outbound Marketing Inbound Marketing B2C 111

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Adobe Experience Cloud Blog

DECEMBER 16, 2014

Aditya comments on how traditional marketing models rely on long creative cycles that ultimately provide insight/feedback for next year’s campaign. But, that model doesn’t work anymore — or, at the very least, it doesn’t capitalize on the opportunity of today’s digital world to “get real-time feedback” from customers.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Adobe Experience Cloud Blog

MAY 23, 2010

VP of Industry Marketing for Xerox Global, Laura Ramos , discusses how B2B organizations can leverage social media to build better relationships with customers and prospects on the B2B Online Marketing Blog. Ramos also offers insight on how B2B social media differs from B2C social media. . for B2B marketers.

B2C 96

B2C Marketing Mix Social Media Marketing Market Trends 96

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 80

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 80

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing 75

Telemarketing B2C Inbound Marketing Customer loyalty 75

Marketing Insider Group

JUNE 18, 2010

All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers. Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades. But social media has opened up a channel. Absolutely not.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Marketing Insider Group

DECEMBER 1, 2010

The result of all this was redundancy like B2B marketing has never seen before. Opt-outs increased and our brand image suffered — all because we were spamming our customers. But unfortunately too much of our marketing is done based on gut feel. What we need is Insight-driven marketing that starts with the customer.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. I have friends and colleagues who I respect, admire and in some cases hired.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. I have friends and colleagues who I respect, admire and in some cases hired.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

AUGUST 24, 2010

Would you incorporate tweet chats into your marketing campaigns? Author: Brian Rice Related Posts: Integrate Social Media Into Your Marketing Mix The 4 Cs of Social Media Why Do You Tweet? About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

Telemarketing 77

Telemarketing Marketing Mix B2C Inbound Marketing 77

Marketing Insider Group

SEPTEMBER 9, 2010

And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. Augmented Reality For B2B Marketing in 2011?"

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

JUNE 22, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. Quantity 6 Content Marketing Tips That Drive Leads 11 Reasons Why Outbound Telemarketing Programs Fail About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 101

Telemarketing B2C Customer loyalty Inbound Marketing 101

Marketing Insider Group

AUGUST 20, 2020

The lack of rightful accountability is often quite prevalent in marketing and sales. Since most B2B organizations use a wide range of digital strategies to generate leads and convert customers, it is hard to say which approaches are working better than others. Marketing tools and channels generate huge amounts of data today.

Whitepaper 106

Whitepaper Customer Journey B2C Marketing Mix 106

Marketing Insider Group

DECEMBER 21, 2010

6 Steps to Prepare for the Mobile Revolution B2B Marketing Predictions For 2011 The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 102

Telemarketing Customer loyalty Marketers Marketing 102

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Let’s see how.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Marketing Insider Group

DECEMBER 7, 2010

It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable. He goes on to explain how most marketers’ budgets are not aligned to what McKinsey calls the &# customer decision journey.&#

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Know how they rank.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketers 102

Neil Patel

OCTOBER 13, 2021

It’s the process of finding and engaging with your potential customers online. Reply to all your DMs, jump into conversations in LinkedIn groups , follow your ideal customers, and engage with their content. Before diving into any of the other tips in this post, get clear on who you want to convert into paying customers.

Transform 135

Transform Price Shoppers Shipping 135

Marketing Insider Group

JUNE 9, 2010

Essential Twitter Tips from Guy Kawasaki Top 5 Social Media Books Top 10 Common Social Media Mistakes to Avoid Author: Brian Rice *This post originally appeared on B2C Marketing Insider and was reposted with the permission of the author.

Telemarketing 69

Telemarketing B2C Inbound Marketing Customer loyalty 69

Marketing Insider Group

AUGUST 17, 2010

Ultimately it comes down to determining where can we achieve the greatest return from people, process and marketing tools to meet customer needs. The goal is to remove the waste (time, people, budget) in the marketing expense inherent in programs that are simply ineffective. Less People. Fewer tools. So how do we get there?

Telemarketing 83

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 83

Marketing Insider Group

JULY 13, 2010

“As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96