Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. For Aflac, the positive impressions are all connected across the customer journey.

Gen Z 112

Gen Z Millennials Health Food 112

Hubspot Marketing

FEBRUARY 10, 2025

How is it different from B2C influencer marketing? So, of course, thats where the most significant differences between B2B influencer marketing and B2C lie. B2C influencer marketing, on the other hand, is more light-hearted and casual. More exposure means more potential customers, which means more sales.

Influencer Marketing 108

Influencer Marketing Branding B2C Marketers 108

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Instead, focus on the day-to-day needs of your customers.

Gen Z 85

Gen Z Branding Retail Education 85

Martech

OCTOBER 2, 2024

While we have a really sticky customer base, we don’t have a lot of awareness or familiarity,” she said. It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum.

Branding 70

Branding Millennials Finance CMO 70

Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. 73 percent of millennials prefer communications from businesses to come via email. 80% of business professionals believe that email marketing increases customer retention. Adestra , 2016).

Email Marketing 145

Email Marketing Millennials B2C Marketers 145

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. Speak to More Customers. In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Hubspot Marketing

FEBRUARY 25, 2025

The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is Gen Z. Right behind them is Gen Z.

Transform 85

Transform Marketers Marketing Gen Z 85

Litmus

JUNE 23, 2022

Meanwhile, marketers who embraced “bad” or siloed data as an ally merely lost trust among their customers. According to Prosper Insights , 63% of people 18+, nearly 52% of Gen Z, 49% of millennials, almost 63% of Gen Xers, and over 78% of baby boomers don’t approve of personal data collection without permission. .

B2C 67

B2C Gen Z Millennials eCommerce 67

Sprout Social

MARCH 21, 2019

If you want to know exactly what your customers want in 2019, you don’t have to look very hard. Social media is an absolute goldmine of B2C intelligence. Wondering what products and services your customers want to see in the future? Through B2C social listening, these answers and so much more are out in the open.

B2C 111

B2C Branding Millennials Price 111

Adobe Experience Cloud Blog

DECEMBER 20, 2016

In a world where brands like Amazon and Netflix are leading the way by providing excellent customer experiences , marketers can’t afford NOT to A/B test. For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Neil Patel

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Customer 103

Customer CRM Gen Z Price 103

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Using social media DMs for customer service is relatively new, but already used by 29% of marketers. B2B vs. B2C Social Media Marketing Data. And, it's up to brands to keep up.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. billion mobile internet users. PointVisible).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Welcome Software

JANUARY 27, 2025

Modern B2C e-commerce search fuels seamless online buying experiences by eliminating zero-result searches and processing natural language. However, some B2B companies like manufacturers, distributors, and wholesalers still struggle to implement a customer-centric search experience in the age of AI.

eCommerce 52

eCommerce Manufacturing Millennials B2C 52

Neil Patel

SEPTEMBER 29, 2020

We use data-driven analysis, in-depth customer research and your unique business objectives to create campaigns that will have an impact. As well as posting content on your social media pages, the company strives to engage customers and participate in relevant communities to grow a loyal following. stars based on 236 ratings ).

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Women, Gen Z and Millennials are the top demographics interested in fashion influencer marketing. Sports ranks highly for Gen X while Gen Z and Millennials are more interested in fitness content.

Influencer Marketing 126

Influencer Marketing Market Trends Gen Z Fashion 126

Hubspot Marketing

JUNE 29, 2022

With more brands planning to create original branded series , product-specific demos, case studies, and customer stories this year, it's important to find what works best for your company and audience. Figuring out what social platforms to use depends on whether your brand is B2B or B2C, and what type of video you want to create.

Branding 125

Branding Millennials Video Marketing B2C 125

Marketing Insider Group

SEPTEMBER 17, 2019

Target customer segments for the most effective reach. Don’t forget your current customers when it comes to content. Your target market is millennial and Gen Z women. If you’re a B2C company, chances are your target market has their favorite places to browse. For B2C companies, it’s important to discover where yours are.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. What is a buyer persona? Why are buyer personas important? Create for one person, not for many.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization. We’ll cover: What is personalization? Examples of personalized marketing.

Personalized Marketing 117

Personalized Marketing B2C Customer Journey Law 117

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. EST. B2C brands. B2C brands. 80% of Twitter users are affluent millennials. Monday to Wednesday).

B2C 112

B2C Millennials Food Retail 112

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry. According to Animoto, 93% of marketers say they have landed a new customer thanks to social video in 2018.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Marketing Insider Group

OCTOBER 14, 2015

Good news, content that’s targeted on this level geographically is seen as 82% more valuable to prospects , and this is especially the case with millennial audiences. To give you an idea, some common content buckets include product features, user posts, case studies, and stories about the brand or customers.

Content Marketing 107

Content Marketing Outbound Marketing Millennials Inbound Marketing 107

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?) More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. Do you think your customers trust you more?

B2C 40

B2C Millennials User-Generated Manufacturing 40

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?). More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. Do you think your customers trust you more?

B2C 40

B2C Millennials User-Generated Manufacturing 40

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Gen Z 128

Gen Z Pharmaceutical Customer Acquisition Marketers 128

Marketing Insider Group

OCTOBER 28, 2019

Today’s customers don’t buy because you’ve hired a glitzy ad agency to make an award-winning TV commercial. customers lost faith in ads. Too often, customers don’t get the answers to those questions. Customer skepticism is even more prevalent in the business-to-business (B2B) sector. We’ll show you how to fix it.

Marketing Strategy 110

Marketing Strategy Content Marketing Whitepaper B2C 110

Hootsuite

DECEMBER 10, 2019

It’s all about developing a relationship between the brand and its customers, and creating a sense of community. Use public feeds to guide customers to your private channels. Bots can address common customer queries. But real people still need to handle more nuanced customer requests. What you should do in 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. Answering customer questions is a great way to increase their satisfaction with your business, says @joderama. Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Martech

MAY 30, 2023

And customer service and marketing use cases are the top applications for using AI technology. Additionally, 21% would use AI tools to improve security, and 20% said they’d use AI to provide more efficient customer service. Customer service (19%) and marketing (14%) are the top primary use cases for businesses to use AI.

Gen Z 112

Gen Z Millennials Marketers Marketing 112

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency.

Shopper Market 115

Shopper Market Millennials Shoppers Shipping 115

Martech

SEPTEMBER 24, 2022

The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). Older participants raised the average for interest in travel, with only 48% of Gen Z, and 50% of Millennials, interested in that topic. Age demographics.

Gen Z 117

Gen Z Millennials Fashion Food 117

Neil Patel

OCTOBER 8, 2020

Step 1: Understand Your Customers. Your marketing efforts’ ultimate purpose is to reach the most customers and get them past the sales funnel. Email Marketing Manager : builds customer segments, oversees email marketing campaigns, and develops contact strategies. Step 4: Identify Marketing Calendar Themes.

Transform 145

Transform Marketers Marketing Millennials 145

Sprout Social

NOVEMBER 21, 2019

This is all despite the fact that we have greater access to customer data than ever before. Conducting research not only helps you better understand how to sell to customers but also stand out from your competition. Here’s are some of the key benefits of market research: Understand your customers’ motivations and pain points.

Market Research 111

Market Research Gen Z Price B2C 111

Hubspot Marketing

MARCH 14, 2023

Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. It is the foundation of acquiring a customer audience and helping them learn more about your products and services with authentic, informative, and engaging content. Groups are a great way for you to connect with customers.

Gen Z 129

Gen Z User-Generated Social Media Marketing Millennials 129

Martech

JULY 28, 2022

Somewhere in the middle, Millennials are likely too busy with children and careers to be spending as much time and money on apps. For gamers ages 45 and up, monetization from games skewed to them accelerated even faster, up to 31% of the top 1,000 games, up seven percent from two years ago. Get the daily newsletter digital marketers rely on.

Gen Z 130

Gen Z Advertisers Advertising Millennials 130