Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. As mentioned earlier, B2B customers make buying decisions in teams.

Whitepaper 128

Whitepaper Content Marketing Thought Leadership Marketers 128

Rock Content

AUGUST 15, 2023

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. What Is a Whitepaper? What Should a Whitepaper Include?

Whitepaper 75

Whitepaper B2C Non-Profit SEO 75

Marketing Insider Group

SEPTEMBER 24, 2024

Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience. Customer-First Approach A customer-first approach is one of the most important aspects of social marketing. Having a customer-centric mindset is more rare than you might imagine.

Transform 78

Transform Social Media Marketing Whitepaper Marketers 78

Lusha

JULY 21, 2024

But with so many potential customers out there, how do you identify the ones most likely to convert? A Marketing Qualified Lead (MQL) is a prospective customer who has demonstrated a level of interest in your company’s products or services that goes beyond casual browsing. Enter the Marketing Qualified Lead (MQL).

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Fragmented data on the customer journey. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

Customer Journey 108

Customer Journey Customer Whitepaper B2C 108

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Restaurants’ signs serve as glowing billboards, attracting customers to come in and dine. I’m sure they won a ton of customers from this investment (PS – sarcasm!). White Papers.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. It’s completely tone deaf of your customer. Create the content – whether it be blog posts, white papers, etc. Step 4: Create! to write for you.

PR 105

PR Whitepaper B2C Fashion 105

Marketing Insider Group

FEBRUARY 17, 2011

And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. Whether you are looking to support your brand, drive leads, support customers or all of the above, it is important to have a clear set of objectives going in. Why Does Social Media Matter.

Whitepaper 102

Whitepaper Thought Leadership B2C Marketers 102

Sprout Social

APRIL 8, 2021

Address customer pain points : Your product or service solves a pain point for your business customers. Connect with other departments : Your sales and customer service teams are excellent resources for knowing what the customers want. White paper, industry report & e-books. Example: Pinterest.

Whitepaper 138

Whitepaper Content Marketing Marketers Marketing 138

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. What is the difference between B2B & B2C SEO? Here are four key differences between B2B and B2C SEO. What is B2B SEO?

SEO 143

SEO B2C PR Whitepaper 143

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. “As You are most certainly not the only one.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

JULY 7, 2020

Quick Takeaways: First, identify your customers’ needs. Turn customers into advocates after the sale with content that helps them get the most mileage out of the product of service. First, Zero In on Your Customer’s Needs. A world that affects your customers. Here’s how to know when you’re on the right track. Here’s why.

Whitepaper 144

Whitepaper B2C Customer Journey Customer loyalty 144

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers. Build Industry Authority and Customer Visibility.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. It can help distinguish your brand, build your audience and promote customer loyalty. Here are three quantifiable reasons to bring your brand to Instagram: It’s where your customers are. You might see this and think that it’s skewed toward B2C brands.

Whitepaper 136

Whitepaper B2C User-Generated Marketers 136

Rock Content

SEPTEMBER 16, 2020

With the SaaS market being as big as it is, it makes sense that some companies target business customers while others focus on securing end-users as customers. This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. Make sure that your content has a strong takeaway.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Marketing Insider Group

FEBRUARY 13, 2023

Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. Great marketing is key to grabbing and keeping the attention of potential customers, and ultimately turning them into conversions. Who Uses B2B Marketing? Software Companies.

B2C 137

B2C Whitepaper Marketers Marketing 137

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Seventy-nine percent of B2B marketers say social supports their goals of building thought leadership and strengthening customer relationships. Let’s be honest. Don’t skimp on your creative assets.

Whitepaper 144

Whitepaper Thought Leadership B2C Promotion 144

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

OCTOBER 26, 2020

Within the space of weeks, many organizations were forced to adapt, shifting from a traditional sales strategy including brick-and-mortar stores and meeting customers face-to-face to running their businesses completely online. This has led to a shift in customer behaviors. They can lead the entire organization by example.

Transform 145

Transform Content Marketing Marketing Strategy Whitepaper 145

Sprout Social

MAY 25, 2022

Social media and customer relationships go hand in hand. Want to speed up internal comms and uncover valuable customer insights at the same time? This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. This rings true for B2B and B2C alike.

CRM 134

CRM Whitepaper B2C Food 134

Hubspot Marketing

FEBRUARY 25, 2025

The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 88

Transform Marketers Marketing Gen Z 88

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. That includes white papers, case studies, ebooks, infographics, etc. B2B vs. B2C Content Marketing. Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Defined as any content created by users of an online platform, UGC is popular in B2C markets. In 2023, companies that implement these best practices will gain the attention and loyalty of their customers.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. .” This practice is just wrong.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Marketing Insider Group

APRIL 7, 2020

Especially right now, you know that today’s customers tune out salesy ads and flashy promos. Today’s customers want information. Doing so is essential if you want to rank high in potential customer searches. Instead, solve problems for your customers , and only insert your products when they’re part of the solution.

Content Marketing 145

Content Marketing Whitepaper Marketers Marketing 145

OnPassive Marketing

MAY 12, 2022

By creating high-quality, targeted content, you can attract more leads and convert them into customers. By creating content relevant to your target audience, you can draw in potential customers who are more likely to be interested in what you offer. Whitepapers. It Attracts The Right Leads. Creates Opportunities. Infographics.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. So are the customer’s previous or potential use, thought leadership from company experts, conference participation and personal contacts and helpfulness through industry associations and companies. Many factors influence intent. Complex automations.

B2C 125

B2C Whitepaper CRM Marketing Automation Platform 125

Adobe Experience Cloud Blog

JULY 19, 2011

They sing about things being as easy as “ABC, 123”, and I thought that a good way to not only help teach those new to the email marketing game about how it’s played, but a great reminder to the old pros of B2B and B2C best practices they haven’t considered in a while would be a list of tips, or ABC’s. Who are you? Do they know this already?

Email Marketing 120

Email Marketing B2C Marketers Marketing 120

Set Up

FEBRUARY 25, 2025

Actionable Steps: Develop content like blogs, webinars, and whitepapers that address Client pain points and position you as a thought leader in a discipline or industry. Create specific roles for your pitch process to make sure it is both streamlined for the staff and customized for the Client.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Since then, we’ve invested in helping our customers with quality.” Most notably, her customer was able to close a $24,000 deal in just six days using lead generation on Meta properties.

Social Media Marketing 122

Social Media Marketing B2C Whitepaper Marketers 122

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. This makes sense, as B2B companies often forget that their customers are also consumers in their “real lives.”

Retail 95

Retail Whitepaper Food B2C 95

Adobe Experience Cloud Blog

JULY 19, 2013

As is typical for its size, the company had found itself fully committed to a Global agency; however the local UK branch specialised in B2C and was still using traditional marketing tactics for ad copy. You will be targeting your customers based on job title/sector and regional criteria so remember – keep your ad copy focused on business!

Whitepaper 134

Whitepaper Thought Leadership B2C Traditional Marketing 134

Hubspot Marketing

AUGUST 11, 2022

When you don't completely understand your audience, a disconnect is created between your business and your potential customers. The internet has made it easier for marketers (and salespeople) to engage customers at the various stages of their journey using content marketing. Whitepaper. Image Source.

Whitepaper 145

Whitepaper eBook Education Price 145

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Take Demandbase for example. Think about it.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145