Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power.

Gen Z 103

Gen Z Transform Health Entertainment 103

Marketing Insider Group

JANUARY 6, 2020

Adobe Summit brings together leaders in marketing automation, analytics, advertising, digital trends, and personalization for a series of over 400 interactive learning sessions and labs. The Digital Marketing Leaders Summit is one of Asia’s premier marketing conferences. Adobe Marketing Summit. March 29 – April 2, Las Vegas, NV.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Marketing Insider Group

NOVEMBER 16, 2019

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. Image source: [link].

Customer 111

Customer CMO Marketers Marketing 111

Marketing Insider Group

OCTOBER 16, 2021

Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Overall, it appears that the survey respondents are optimistic about the direction their organisations are heading now that their strategies have shifted to more digitally-focused channels. Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52