Martech

OCTOBER 31, 2024

.” Remarks from Jacob Ross, CEO of programmatic direct mail vendor PebblePost. Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. “That’s the beauty of direct mail.

Direct Mail 134

Direct Mail Retail Gen Z Logistics 134

Martech

SEPTEMBER 23, 2024

Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing. The internet has not killed direct mail.

Gen Z 119

Gen Z Direct Mail Shipping CRM 119

Hubspot Marketing

JULY 28, 2022

Take a look at the following nine trends that we think will pop over the next six months, including NFT subscription services, virtual pop-up stores, direct mail marketing, and more. Direct Mail Marketing. Source: 25 Direct Mail Trends for 2021. in 2020, the bulk of that was focused on B2C campaigns.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C 125

B2C Marketing Automation Platform Gen Z Whitepaper 125

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. For example: If you target Gen Z or millennials, meet them where they spend their time. This is why it uses the social media site to showcase its landscaping services with eye-catching images of customers’ green lawns and vibrant flowers.

PR 113

PR Customer loyalty User-Generated SEO 113