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AI-powered martech news and releases: January 16

Martech

Will pure-play artificial intelligence companies ever be profitable? In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Pure play GenAI companies have all the makings of an asset bubble: Lots of money going in and no clear path to profitability.

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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

Instead, they build relationships with companies and products in a non-linear, difficult to predict way – they conduct independent research, they talk to a friend, they do more research, they see an advertisement online, they research on Facebook, they change their minds entirely, and then – seemingly at random – they buy.

Customer 134
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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

Instead, they build relationships with companies and products in a non-linear, difficult to predict way – they conduct independent research, they talk to a friend, they do more research, they see an advertisement online, they research on Facebook, they change their minds entirely, and then – seemingly at random – they buy.

Customer 121
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The Ultimate Guide to Event Marketing

Hubspot Marketing

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Conferences are valuable for both B2B and B2C brands. email, social media, direct mail, phone calls, print ads, and paid ads) to reach the maximum amount of people.

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15 Growth Marketing Tactics to Turbocharge Your Startup

Hubspot Marketing

Do Direct Mail (But Do It Properly) 9. And then that is where you’ll get the net — hopefully conversion that’s profitable.” That depends if you’re B2B or B2C. B2C Ads Julian’s tips for cheap consumer-facing video ads: 1. Don’t worry, that’s why you’re going to send three pieces of mail staggered.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

While remaining profitable. The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. Say you want to grow sales by 15% over the next 12 months. And provide the best ROI.

PR 113