B2C Direct Marketing Thought Leadership 
Adobe Experience Cloud Blog
AUGUST 11, 2015
Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. But there’s a difference between threading the needle and really creating something.
Adobe Experience Cloud Blog
JULY 15, 2009
Fax broadcasting was all the rage until it began to occur to marketers that the only person seeing the faxes was the manager of the mailroom. Your book, B2B Without the BS, calls out B2B companies that errantly go to market and try to play by B2C marketing rules. They don't "get" marketing in general.
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Adobe Experience Cloud Blog
JANUARY 28, 2014
A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. In short, marketing automation enables you to succeed with every other technology on this list.
Content Marketing Institute
JANUARY 12, 2018
Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I I worked with two nonprofits that target consumers, so I put them into the B2C group.). Paid digital media is driven by the need to stand out, and promotes differentiating thought leadership more and the buy-now call to action less. Click To Tweet.
Adobe Experience Cloud Blog
OCTOBER 28, 2008
Tell us a little bit about how you got into B2B marketing. I originally started my career in direct marketing where I worked with some of the largest B2B and B2C companies in the world. How you are going to measure your results and show marketing's value within the company. and what you like most about it.
Adobe Experience Cloud Blog
JULY 7, 2010
For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. That makes email marketing a pretty exciting space.
TechWyse
MARCH 8, 2023
Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. For instance, sharing thought leadership content on LinkedIn is an unparalleled B2B lead generation method.
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