This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?
Last week, I had the opportunity to attend Vidyard’s VideoMarketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.
A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. B2C Digital Marketing.
In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more.
Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2Cmarketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).
Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product?
But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2Cmarketers use CM. Quick Takeaways. Pillar pages. Infographics.
As we’ve mentioned before in this article, quizzes are a popular way to build interactive content aiming at engagement , which can benefit both B2B and B2C companies. hours of video online every single day; 85% of the companies are so happy with their video results that they plan to increase spending in 2020. Infographics.
DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.
Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, videomarketing, social media marketing and more.
Videomarketing is your ticket to some of the highest engagement and conversion rates you’ll probably ever see. According to Explain Ninja , when a person watches a video, they consume 95% of the message—compared to a dismal 10% when reading. Many marketers may throw in the towel and just believe videomarketing is not for them.
In this Chief Marketer example , the page looks a little busy, but the Q&A stands out and is surrounded by multiple ways for someone to engage with the website: TIP: Plan to incorporate video into the Q&A to expand your content options and include a transcript for viewers to scan and search engines to index. Original research.
Once set up, email marketing can run in the background, 24/7. Some examples of automated emails are: Someone downloads an ebook in exchange for their email address, and over the next month, receives emails offering more insight, advice and a gentle sales pitch.
It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage. How to use B2B email marketing.
Gyubee also uses videomarketing to showcase menu items. Helping to engage its target market. The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Email Marketing Email marketing is a powerful way to nurture leads, build customer loyalty, and drive sales.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content