Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks.

Whitepaper 111

Whitepaper eBook Marketers Marketing 111

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. In the B2C sector, content marketing is just as important.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 25, 2015

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. So what’s the solution?

Whitepaper 91

Whitepaper Transform Thought Leadership B2C 91

Rock Content

DECEMBER 14, 2023

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? B2C is geared more toward immediate buying. This article will discuss formulating your B2B SEO strategy for success in the new year. So, what is B2B SEO?

SEO 94

SEO Whitepaper B2C eBook 94

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Content marketing services like our own primarily consist of: Strategy. Content Creation.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. If it’s a long article (or several articles on the same topic), you could convert it into an ebook.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Rock Content

JANUARY 8, 2024

Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing your goals. B2C buying decisions are often fueled by emotion, but B2B decisions are based on data, logic, and rationality.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Marketing Insider Group

JANUARY 19, 2021

Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. If you are, here are some other forms of content to consider adding to your marketing plan: Ebooks. White papers. Traditional marketing costs 62% more than CM. Quick Takeaways. Pillar pages.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. The amazing thing about these pieces of treasure is that we can (and we do) include them everywhere—sales slide decks, battle cards, ebooks, white papers, social media.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. B2C Digital Marketing. We'll talk more about these specific digital marketers in a minute.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Scoop.it!

NOVEMBER 29, 2022

B2C and B2B content marketing is more than just running a blog, though. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. A distribution strategy will help your content team promote the latest blog posts on your website, new ebook, and other content types.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Facebook Lead Ad.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. 79% of B2B buyers share white papers with their coworkers. Content Marketing Institute ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. Understand the B2B difference The sales funnel for B2B purchases is often longer and more complicated than its B2C counterpart. You can also demonstrate your expertise within the field with whitepapers and ebooks. Pageviews per session.

SEO 94

SEO CRM B2C eBook 94

Marketing Insider Group

FEBRUARY 2, 2021

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. White papers.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Rock Content

FEBRUARY 16, 2024

For example, if you find you are too inexperienced or busy to spend the time required to create, execute, and monitor a strategy, look for a list of B2C or leading B2B content marketing companies to consider. Examples include blog posts, ebooks, white papers, listicles, how-tos, and social media posts.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Search Engine Land

JUNE 16, 2023

Fill out this form to get your free eBook”) Decision stage: ‘I want to buy’ Decision stage user behavior and research needs Users in this stage are aware of their problem, have researched potential solutions, and have (hopefully) added your product to their short list of options. Alternatively, you can recycle evergreen content.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Martech

AUGUST 10, 2023

We looked at multiple studies and real-world client experiences in various B2B, B2C and ecommerce domains and found the magic number for blog post frequency: 2-4 times a week. We have discovered a compelling answer that may hold the key to success for content marketers.

Whitepaper 98

Whitepaper B2C eBook SEO 98

Lynton Web

JUNE 8, 2023

This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. Common examples of content include eBooks, blogs, demos, webinars, whitepapers, guides, checklists, infographics, and landing pages.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Rock Content

AUGUST 25, 2023

Business to Consumer (B2C) vs B2B Content Marketing Although the line between B2B and B2C content has started to blur recently, there are still many key differences , including: Stakeholders: Unlike consumer sales, business purchases rarely go through one person. With B2B content marketing, you have to play the long game.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. It will also help you space out your content types (For example; an ebook every 3 weeks, a webinar every other week, a blog post every Tuesday and Thursday).

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Content Engagement: Track how many MQLs are consuming your content (blog posts, white papers, etc.)

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Search Engine Land

MARCH 10, 2023

Here’s an example of a B2C persona for a coffee shop: As you can see, a persona can get extremely detailed. ebooks, whitepapers, case studies). And, if you have multiple target audience segments, you can create multiple personas to represent them and refer to as you create, publish, and distribute content.

Content Marketing 91

Content Marketing B2C Marketers Marketing 91

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox (07:30): Yeah, it's mostly B2B because especially if we're paying 10 to $16 a click on average, most B2C does not have that high of a ticket, but we do see some B2C working, so it's mostly B2B. Otherwise you're just creating like, here's an ebook, here's a guide, here's a thought leader. And we don't do that.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Digital Marketer

AUGUST 9, 2023

Here’s some examples of content marketing: Infographics Ebooks Checklists White papers Webinars Free trainings Content marketing helps to “pull” your ideal customer into your business so they know you’re an option as they look to solve different problems they have. If for B2C customers, Instagram, TikTok, or Facebook.

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Rock Content

JULY 13, 2023

First, you should know that there is a big difference between B2B and B2C customers , so personas for these two business modalities have some details that differentiate them. B2C personas If you are in the B2C market, you are dealing with the final buyer of a product or service.

CRM 98

CRM eBook Communications B2C 98

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.

SEO 91

SEO Whitepaper B2C Transform 91

Duct Tape Marketing

NOVEMBER 7, 2024

John Jantsch (18:56): I wonder how, there's one thing that I don't think a lot of content marketers talk about, and this is I think both B2B and B2C is I think we sometimes underestimate how the consumers of that content are also using ai.

Customer 77

Customer Transform Energy Health 77

Exposure Ninja

NOVEMBER 3, 2023

Request a Free website review Downloadable Resources By offering problem-solving resources like ebooks, whitepapers or webinars , businesses can capture leads’ contact information in exchange for access to this content. This helps businesses build a database of leads that they can nurture and convert into customers over time.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Duct Tape Marketing

JUNE 7, 2023

And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? Is the paper bamboo? So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. Is the product and service good?

Branding 91

Branding Whitepaper Transform Place 91

Welcome Software

MARCH 11, 2022

An established B2B company, for example, is likely to find success sharing content like case studies and long-form blog posts on owned and shared media, whereas a small B2C startup will probably have more success using paid influencer marketing. Examples include: Changing content into a new format: Turning a blog post into an infographic.

Management 52

Management Gen Z Whitepaper Content Marketing 52

TechWyse

MARCH 8, 2023

Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars. For B2C brands, you can adopt strategies such as participating in forums and online communities that help you connect with your audience. To get your prospects’ contact, you must offer them something they can’t refuse.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Hubspot Marketing

JUNE 26, 2018

Here are a few types of lead magnets you could create: Ebook. Whitepaper. An autoresponder, also known as a drip campaign, is a series of emails that is sent out automatically once triggered by a certain action, for instance, when someone downloads your ebook. Clickthrough rates are 47% higher for B2B emails than B2C.

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145

Moz

JANUARY 17, 2021

It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage. How to use B2B email marketing.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65

Marketing Insider Group

SEPTEMBER 14, 2023

Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey. Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. The way ABM works goes like this. But this time, the content targets each decision-maker’s concerns.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketers 133