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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Likewise, content marketing ranked in the top three for B2C. Contributing to long-form content projects such as ebooks. Responsibilities Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

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B2B Advertising: the only guide you need

illumin

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Types of content include blog posts, whitepapers, case studies, and eBooks.

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What Is a Marketing Qualified Lead (MQL)? Definition, Scoring Models & Tools

Lusha

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Content Engagement: Track how many MQLs are consuming your content (blog posts, white papers, etc.)

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B2B Advertising: the only guide you need

illumin

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Types of content include blog posts, whitepapers, case studies, and eBooks.

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Consult with Ease: Personalize Your Customer Stragtegy Using AI

Duct Tape Marketing

John Jantsch (18:56): I wonder how, there's one thing that I don't think a lot of content marketers talk about, and this is I think both B2B and B2C is I think we sometimes underestimate how the consumers of that content are also using ai.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. First, ask yourself: who do you want to reach? What do they care about? What kind of products do they purchase besides yours? What are they doing during the day?

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Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Animalz blog

MoEngage (06:26): B2C customer engagement platform where Aditya is VP Marketing; the company has about 600 employees and is nearing $100M ARR. Everyone says the same damn thing and everyone’s putting ebooks out there. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry.

B2C