Litmus

JUNE 23, 2022

According to Prosper Insights , 63% of people 18+, nearly 52% of Gen Z, 49% of millennials, almost 63% of Gen Xers, and over 78% of baby boomers don’t approve of personal data collection without permission. . Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

B2C 67

B2C Gen Z Millennials Email Marketing 67

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%. Statista) By 2026, the Ecommerce market is expected to total over $8.1

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

MARCH 15, 2023

When we published " 34 Millennial Stats That Marketers Need to Know ," we broke up the statistics into five sections: "General Stats and Market Opportunities." If some of our readers don't care about the average millennial's financial situation, they can quickly scan the post and avoid that section. Social Media & Digital Habits."

Millennials 106

Millennials CRM B2C eCommerce 106

Martech

AUGUST 6, 2024

Sixty-two percent of consumers said they trusted phones over personal computers and tablets, according to a recent survey of 2,000 consumers conducted by ecommerce software company StoreConnect. of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v

Gen Z 100

Gen Z Millennials Health Food 100

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?) More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?). More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. Sixty-seven percent of Gen Z and millennial digital shoppers said that they preferred to wait in order to pay a lower price on beauty products. Why we care. Power shoppers. Get MarTech!

Shoppers 85

Shoppers Price Gen Z eCommerce 85

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. More than knowing the latest trends, we must continually assess: Where this target audience is.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials User-Generated 87

Marketing Insider Group

MAY 11, 2020

Optimizing Content Marketing for Ecommerce. Ecommerce retailers are in a new boat now. While it may seem like ecommerce and content marketing aren’t a great match, many online sellers are leveraging it. They’ve found that optimizing content for their ecommerce brand can drive success. trillion by 2022.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

Sprout Social

OCTOBER 31, 2018

For B2C brands catering to the millennial and Gen Z demographics, networks like Instagram & Snapchat provide high value. Here is the complete guide to ecommerce personalization: [link] pic.twitter.com/U3NuMMoh6q. For example, the folks at Brafton often offer some nuggets of wisdom during our #SproutChat sessions.

Branding 99

Branding Gen Z Food Millennials 99

Welcome Software

OCTOBER 10, 2022

While B2B is way behind B2C, the move to digital commerce is underway and accelerating. This is precisely why ecommerce platforms that specialize in delivering B2B tools, features and functionality (like Optimizely) are seeing such rapid growth. ” Covid-fueled retail ecommerce has exploded and B2B is finally starting to catch up.

Millennials 40

Millennials eCommerce Retail Manufacturing 40

Welcome Software

OCTOBER 10, 2022

While B2B is way behind B2C, the move to digital commerce is underway and accelerating. This is precisely why ecommerce platforms that specialize in delivering B2B tools, features and functionality (like Optimizely) are seeing such rapid growth. ” Covid-fueled retail ecommerce has exploded and B2B is finally starting to catch up.

Millennials 40

Millennials eCommerce Retail Manufacturing 40

Hootsuite

AUGUST 14, 2023

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers.

Product 95

Product Real Estate User-Generated Fashion 95

Econsultancy

DECEMBER 13, 2021

Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

APRIL 6, 2023

For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. For example, leading eCommerce platform Shopify uses a simple automated message on their support handle before connecting the customer to a human representative.

User-Generated 84

User-Generated Marketing Marketers Gen Z 84

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z 144

Gen Z Millennials Education Health 144