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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?

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Holidays deliver on record-setting ecommerce expectations

Martech

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion in ecommerce sales, up 8.4% The record-setting holidays were a result of strong consumer spending, not higher prices. Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 year-over-year.

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Your ecommerce calendar just got a year-round makeover

Martech

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. Map data to opportunity for engagement Use behavioral data to decide whether an event or life moment calls for: Price (e.g.,

eCommerce 105
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5 key trends we’re seeing in B2B marketing

Martech

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

eCommerce 135
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

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Thrift, norming and price paranoia will be consumer trends in 2025

Martech

Consumers also proved paranoid about unexpected and inconsistent costs and pricing. Yes, prices are on consumers’ minds, but 68% cited lifestyle or self-improvement reasons for underconsumptive behavior, including: Decluttering and simplifying life (45%). ” Paranoid about the price. Fixing rather than buying new.

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How AI can combat the ‘paradox of choice’ and improve customer outcomes

Martech

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Dig deeper: How to balance customer experience and returns in ecommerce Email: Business email address Sign me up! Regretting the purchase later.

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