B2C eCommerce Product Marketing 
Digital Marketer
DECEMBER 19, 2022
In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.
Martech
JUNE 26, 2024
Dig deeper: 4 keys to digital events planning Creating community and sales enablement: commercetools If you’ve shopped online, you’ve benefited from commercetools’ platform, which powers ecommerce for well-known B2B and B2C brands. And then probably product marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Econsultancy
DECEMBER 2, 2021
In a recent webinar , Ratul Shah, Head of Product Marketing for Customer Data solutions at SAP Customer Experience, explained how SAP has seen evidence of data and technology investment in the past 18 months. CPG brands in particular are grappling with a shift to direct-to-consumer activity.
Hubspot Marketing
JULY 28, 2022
While the overall influencer marketing industry was pegged at ~$9.7B in 2020, the bulk of that was focused on B2C campaigns. Influencer marketing more generally might grow stronger with each new generation. The B2B influencer space is currently underdeveloped and largely unmonetized. Virtual Pop-Up Shops. of Dove shampoo.
Search Engine Land
MARCH 7, 2023
Google and Microsoft have forced marketers away from manual controls in favor of automation. Performance Max is the new way forward for ecommerce. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. Responsive search ads have replaced expanded text ads.
Litmus
DECEMBER 2, 2024
What kind of products do they purchase besides yours? How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. One of the most common and effective automated emails from eCommerce brands is abandoned cart emails.
Martech
AUGUST 24, 2023
The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Rokt’s intelligence is driven by billions of ecommerce transactions. 30 per transaction. Growing ad network.
Expert insights. Personalized for you.
82 
Let's personalize your content