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Ecommerce 101: Learn How to Make Money with Ecommerce

Rock Content

In a day and age when nearly everyone is shopping online, ecommerce is more than just an opportunity. Read on to learn all about the hottest types of ecommerce, ecommerce marketing , and more. What Is Ecommerce? These include but may not be limited to social media, business websites, and ecommerce storefronts.

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The Ultimate Guide to Email Marketing

Hubspot Marketing

Product Marketing: Promote your products and services. Getting Started with Email Marketing. Email Marketing for SMBs. Email marketing rules change based on your industry and who you’re marketing to. Email Marketing Stats for B2B. Clickthrough rates are 47% higher for B2B emails than B2C.

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Why investment in customer data management is booming in an omnichannel world

Econsultancy

In a recent webinar , Ratul Shah, Head of Product Marketing for Customer Data solutions at SAP Customer Experience, explained how SAP has seen evidence of data and technology investment in the past 18 months. CPG brands in particular are grappling with a shift to direct-to-consumer activity.

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How small companies make a big splash with event content

Martech

Dig deeper: 4 keys to digital events planning Creating community and sales enablement: commercetools If you’ve shopped online, you’ve benefited from commercetools’ platform, which powers ecommerce for well-known B2B and B2C brands. And then probably product marketing.

eBook 101
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9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond

Hubspot Marketing

While the overall influencer marketing industry was pegged at ~$9.7B in 2020, the bulk of that was focused on B2C campaigns. Influencer marketing more generally might grow stronger with each new generation. The B2B influencer space is currently underdeveloped and largely unmonetized. Virtual Pop-Up Shops. of Dove shampoo.

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How to dial in your ad messaging in an automated marketing world

Search Engine Land

Google and Microsoft have forced marketers away from manual controls in favor of automation. Performance Max is the new way forward for ecommerce. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. Responsive search ads have replaced expanded text ads.

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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Rokt’s intelligence is driven by billions of ecommerce transactions. 30 per transaction. Growing ad network.