Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. B2B and B2C marketers can benefit from cross-collaboration to navigate this new normal. and B2C, 8.3).

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 115

B2C Automobile Marketing Automation Platform Retail 115

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy. But, most of all, the role of B2C content is to inform and educate potential customers.

B2C 115

B2C Content Marketing Marketing Marketers 115

Litmus

AUGUST 14, 2024

Rarely would a single email drive a strong ROI in isolation (yes, even in B2C!). The same is true in B2C. But at the same time, use these opportunities to educate your own team and the powers that be that email isn’t a simple dollars in, dollars out channel. Source: The State of Email Report Why is that?

B2C 99

B2C Finance Fashion Customer Journey 99

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 86

B2C Social Media Marketing User-Generated Entertainment 86

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only.

B2C 105

B2C Marketing Marketers Entertainment 105

Martech

FEBRUARY 7, 2025

My career has taken me to companies in higher education, B2B SaaS and hospitality. I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. Looking back, it has been great so far.

Non-Profit 106

Non-Profit B2C Education Promotion 106

Rock Content

APRIL 25, 2023

When it comes to business-to-consumer (B2C) marketing, great copy is essential. B2C copywriting is an art. What Is B2C Copywriting? B2C copywriting speaks directly to the B2C audience, which is the consumer. For B2C brands, the decision-maker is sometimes just one individual, but at other times, it can be a family.

Copywriting 98

Copywriting B2C Transform Product 98

Sprout Social

JANUARY 22, 2025

Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility.

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Sprout Social

DECEMBER 12, 2024

The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people. The company proves even highly technical brands can find their niche on TikTok when they share product education content thats fun, relatable and approachable, and puts people at the forefront.

Gen Z 91

Gen Z Branding Retail Education 91

Marketing Insider Group

OCTOBER 1, 2024

Stephanie Anderson of Time Warner Cable reinforced that “we need to continually train and educate internally.” The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful.

CMO 79

CMO B2C Marketing Marketers 79

Martech

DECEMBER 27, 2024

Customer education Another way to grow the relationship is through educational experiences, especially in the B2B space. Kleven adds: To generate value, CRMs/CSPs will need to be deeply integrated into the customer training tech stack so that customer education data can drive revenue insights.

Customer 115

Customer Branding Customer Acquisition Customer Journey 115

Martech

FEBRUARY 20, 2025

It provides AI-generated demographic insights, including age, gender, income, education location. Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises.

User-Generated 91

User-Generated B2C Analytics Information Technology 91

Tiecas

JANUARY 21, 2025

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Unlike industries with shorter sales cycles, manufacturers must build trust over time through educational and technical content that speaks directly to engineers, procurement teams, […]

Manufacturing 52

Manufacturing Content Marketing B2C Traditional Marketing 52

Hubspot Marketing

JULY 10, 2019

B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them. Take a look at this chart comparing B2B and B2C customers. for b2c marketing.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Martech

JULY 27, 2022

While B2C companies collect more consumer data, their compliance rate is essentially the same as B2B companies (11.3% for B2C vs. 10.3% The least: Healthcare Services (0%) and Education (8%). More than 50% of companies fail to comply with these laws despite stating on their websites that they need to do so.

Law 145

Law B2C Education Digital Marketing 145

Hubspot Marketing

MARCH 23, 2021

B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%). B2B Services and B2C Product allocate higher numbers of 15% and 18% , respectively, of total revenue. Alternatively, if you work for a B2C (product-focused) company, Deloitte reports 15.9%

B2C 143

B2C CMO Energy Marketing 143

Businesses Grow

AUGUST 12, 2024

Research firm System1 evaluated 57,000 television ads and found that 48% of B2C advertisements were dull — consumers registered no emotional response by the end of the ad. Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands.

B2C 71

B2C Social Media Marketing Marketing Marketers 71

Hubspot Marketing

AUGUST 15, 2018

This general data about optimal post timing is a great starting point for growing an engaged Instagram audience, but if you want to get more granular, here are the best times to post on Instagram if your organization is in the technology, B2C, education, healthcare, and non-profit industries, according to Sprout Social’s research.

Non-Profit 145

Non-Profit B2C Energy Education 145

Hubspot Marketing

FEBRUARY 25, 2025

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. Start by defining your buyer persona.

Transform 83

Transform Marketing Marketers Gen Z 83

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. For B2C companies, content nurtures prospect relationships and drives sales, improving lead generation, conversion rates, web traffic, and brand trust.

B2C 59

B2C Content Marketing CRM Marketing 59

Martech

MAY 5, 2025

Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Educate consumers : Provide valuable content that helps consumers navigate their purchasing decisions. Tailor your marketing campaigns to address specific concerns or needs, ensuring that your messaging is relevant and timely.

Customer loyalty 113

Customer loyalty Marketing Marketers Price 113

Martech

JUNE 4, 2024

In 2023, 57% of B2C martech leaders said they planned to deploy generative AI within 24 months. These skew younger, male, educated, affluent and idealistic. It doesn’t affect me: older, female, less educated. Older male, less educated, anti-technology in general. B2C and D2C are more exposed. Pragmatists.

B2C 109

B2C Education Branding Product 109

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. What is the difference between B2B & B2C SEO? Conceptually, B2B and B2C SEO have a similar basic goal: you want people searching for you to find you. Here are four key differences between B2B and B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 144

SEO B2C PR Whitepaper 144

Backlinko

MARCH 25, 2025

This blog blends real estate news and educational content with personal success stories. B2C Sales Business-to-consumer (B2C) sales shows promising growth (+300% over the last 10 years). This provides an accessible entry point for bloggers with B2C sales experience.

Real Estate 100

Real Estate Health Affiliate Marketing Non-Profit 100

Martech

JULY 28, 2021

The user bases of social media platforms vary by factors like age, gender and education level. This new feature may be especially useful for B2C or D2C brands whose target audiences are particularly active on Twitter. More on the announcement. The Shop Module is a carousel of products.

Product 133

Product B2C Education Branding 133

Martech

DECEMBER 17, 2024

Use a less promotional tone, and replace it with educational content and value-driven messaging. Adopt an AI-conscious writing style, focusing on clear and concise messaging. Another thing you should already be doing.) Your content planning has to have more non-promotional content. Measure, measure, measure.

Email Marketing 118

Email Marketing Copywriting User-Generated Promotion 118

Hubspot Marketing

JUNE 19, 2023

Fortunately, there is data as well as tools and other resources to help you make an educated guess for websites in your industry. The majority tracked analytics for B2C websites, while the rest tracked for B2B sites. First, are you evaluating a B2B, B2C, or hybrid company? B2C companies target direct consumers.

B2C 145

B2C Analytics User-Generated SEO 145

The CMO Survey

AUGUST 28, 2019

B2C companies are most likely to take a stance. It might be worth studying the Education sector, which rates itself 20% above the average of other sectors on these metrics. #7—Mobile B2C Services companies expect to hire the most at 8.6%. B2C Services companies report the most replacement. Although 73.5%

CMO 130

CMO New Technology B2C Analytics 130

Duct Tape Marketing

DECEMBER 12, 2024

Yeah, so I think in B2B, it's a little bit different than B2C. John Jantsch (01:19.302) So I think a lot of people, especially when you talk about in the B2C world, naturally think of Peyton Manning, Kim Kardashian, I don't know, some of the folks that show up that way. Nick Bennett (00:42.748). Nick Bennett (00:53.2)

Transform 73

Transform B2C Influencer Marketing Marketing 73

Martech

DECEMBER 18, 2024

Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more. However, nearly half of their purchases are offline and in stores (and no, it isnt all grocery shopping).

Gen Z 106

Gen Z Transform Health Entertainment 106

Hubspot Marketing

OCTOBER 12, 2022

Overall, Q3 might have been susceptible to seasonality in both B2B and B2C industries with frequent QoQ performance metrics dips. While some industries that are more heavily B2C saw drops, they aren't as comparable to those mentioned above. Education and Health Services. -3%. Education and Health Services (+13% YoY).

Manufacturing 143

Manufacturing Health B2C Transform 143

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Search Engine Land

JUNE 14, 2024

From my experience, there is nothing more convincing than a founder or CEO putting their heart on the line to educate a consumer on why they built their service or product, combined with a demonstration to help showcase the advantages. In my experience with B2B and B2C brands, video is particularly effective for B2C, especially ecommerce.

Branding 99

Branding B2C Education eCommerce 99

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. How Is B2B Content Marketing Different From B2C?

B2C 144

B2C User-Generated Content Marketing Marketing Strategy 144