Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. What is B2C marketing automation?

B2C 110

B2C Automobile Marketing Automation Platform Retail 110

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer).

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Processing.

B2C 112

B2C eCommerce Retail Shoppers 112

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 117

Email Marketing B2C Law Marketing 117

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Marketing Your event can’t drive brand awareness or deals if your target audience isn’t there.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 89

B2C Social Media Marketing User-Generated Entertainment 89

Litmus

OCTOBER 29, 2024

95% of buyers are not actively in the market, so you must make meaningful (AKA real) connections with them until they are. Creating Remarkable Email Experiences: 20 Years of Learnings & Examples Chad S. White from Oracle shared tactics for creating remarkable emails from 20 years in email marketing.

Copywriting 84

Copywriting B2C Energy Price 84

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 136

Market Trends Email Marketing CMO Marketing 136

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Buffer Marketing

JANUARY 7, 2025

These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Buffer: Create social media posts and ideas Buffer (hi!

Price 118

Price Thought Leadership Transform User-Generated 118

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Data management platform (DMP). Click To Tweet.

Email Marketing 110

Email Marketing Real Estate Shipping CRM 110

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Marketing Insider Group

AUGUST 31, 2015

Are you worried prospects will think your email marketing is spammy? Email marketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object of much derision. So how do you go about unlocking this mysterious power of email marketing?

Email Marketing 109

Email Marketing Whitepaper Customer Acquisition B2C 109

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust. Stay informed.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Hubspot Marketing

JULY 10, 2019

Therefore, all of our marketing efforts can be classified as B2B. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Martech

JANUARY 20, 2025

For this prompt, try selecting the brand manager persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a brand manager for a national restaurant chain. How will you use story-driven marketing in a multichannel digital campaign that includes social media?

Brand Management 105

Brand Management User-Generated Marketing Marketers 105

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Additionally, developing well-defined personas guides where and how you deploy your marketing efforts, ensuring you reach your audience on the right platforms.

CRM 66

CRM Thought Leadership Finance Shipping 66

Litmus

AUGUST 14, 2023

The release of the iPhone years ago transformed email marketing forever. With the rise of mobile, a growing list of email clients and providers, and increasing demands for personalized experiences, creating great email campaigns has become extremely complex.

Email Marketing 81

Email Marketing Transform Shoppers B2C 81

Adobe Experience Cloud Blog

JUNE 27, 2018

If you’re in B2C marketing—especially email marketing—you’ve likely seen an incredibly complex decision tree at some point. Decision trees are often the web of interconnected steps that define how buyers receive email marketing messages. Omni-Channel Campaign Management Eliminates Decision Tree Complexity.

B2C 133

B2C Thought Leadership Marketing Marketers 133

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. Thats where the marketing funnel framework helps standardize a companys approach. 90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. How will you know?

Transform 85

Transform Marketing Marketers Gen Z 85

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?

B2C 59

B2C Content Marketing CRM Marketing 59

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Hubspot Marketing

OCTOBER 13, 2022

This is one of the many reasons that email marketing is such an efficient strategy. In order to handle the volume of emails you’ll be sending out, you need to enlist the help of an email service provider (ESP). Email Service Providers. ActiveCampaign is an email service provider focused on customer retention.

Price 141

Price B2C Email Marketing eCommerce 141

Martech

MAY 9, 2023

Outbound marketing has probably evolved the least in these respects. Understood today as campaign and messaging management tech, outbound marketing represents a holdout against the broader evolutionary trend. The old means of direct mail and telemarketing gave way in the digital era to email marketing.

Outbound Marketing 110

Outbound Marketing Telemarketing B2C Direct Mail 110

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 85

Market Trends Email Marketing CMO Marketing 85

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. 83% of director+ level marketers personally use content marketing in their roles, making it the top leveraged channel.

Inbound Marketing 132

Inbound Marketing Influencer Marketing Social Media Marketing B2C 132

Martech

FEBRUARY 28, 2022

Social media is about growing relationships, while email cultivates and persuades prospects to act. For a B2C company, email still has priority when looking at attribution numbers. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. Intent makes the difference.

B2C 125

B2C Whitepaper CRM Marketing Automation Platform 125

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. What are the email authentication requirements for bulk senders? First, pay attention to send times.

Email Marketing 130

Email Marketing B2C User-Generated Education 130

Litmus

DECEMBER 15, 2021

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Anne Tomlin, Founder of Emails Y’all and Email Loot. Jen Capstraw, Co-Founder of Women of Email. Jaina Mistry, Senior Manager of Email Marketing at Litmus.

B2C 106

B2C Food Email Marketing Health 106

Vertical Response

FEBRUARY 14, 2022

Businesses all over the globe can connect through video chats and quick emails with the click of a few buttons. Speaking of emails, have you heard of B2B email marketing? We’ll explain more about B2B email marketing in the guide below. The 411 on B2B Marketing. What’s So Great About Email?

Email Marketing 59

Email Marketing B2C Marketing Marketers 59

Martech

APRIL 11, 2025

The acquisition aims to create a more all-encompassing platform for marketers to manage the entire lifecycle of their email campaigns. By integrating Litmus, Validity can offer an end-to-end system for email marketing. Email: Business email address Sign me up! Processing.

CRM 66

CRM User-Generated Email Marketing Management 66

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. Email and Newsletter Marketing Email marketing is more than transactional updates or onboarding messages. Something was off.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59

Martech

JANUARY 16, 2025

Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. It offers tools for managing projects, generating content in bulk, integrating with WordPress and optimizing SEO. launched Simpli.fi

Non-Profit 110

Non-Profit Direct Mail eCommerce User-Generated 110

Sprout Social

JANUARY 26, 2023

How does referral marketing work Referral marketing encourages customers to promote a company’s products or services in exchange for some type of reward. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Here’s a quick breakdown of both strategies.

Gen Z 144

Gen Z B2C Shipping Marketing 144

Customers.ai

DECEMBER 4, 2024

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. Large ecommerce brands managing complex data and multiple customer touchpoints. Ratings & Reviews: “A must-have for anyone managing social media campaigns,” raves one reviewer. “I want to supercharge my email marketing.”

eCommerce 75

eCommerce Shoppers Price Customer Journey 75