Content Marketing Institute

MARCH 30, 2021

Email consistently ranks as one of the top channels for B2B and B2C marketers. But that doesn’t mean you don’t have to revisit the what, why, and how of email. Here are 10 thoughts from email experts.

Email Marketing 145

Email Marketing B2C Marketers Marketing 145

Vertical Response

NOVEMBER 10, 2024

Aligning email cadence with the customer purchase cycle ensures appropriate timing and avoids overwhelming subscribers. Different types of emails, like promotional emails and newsletters, may require varying frequencies. Many email marketers prefer a weekly schedule, impacting overall engagement rates.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email. Email marketing stats. billion by 2019.

Email Marketing 145

Email Marketing Millennials B2C Marketers 145

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Processing.

B2C 117

B2C eCommerce Retail Shoppers 117

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Customer 115

Customer B2C CMO Customer Journey 115

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Marketing Insider Group

OCTOBER 25, 2021

In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. But you know from your own email account that inboxes get flooded with marketing emails every single day.

Email Marketing 141

Email Marketing B2C Marketers Marketing 141

Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. The one-size-fits-all approach doesn’t work in email marketing.

B2C 115

B2C Content Marketing Marketers Marketing 115

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Email remains a cost-effective way of reaching audiences and driving outcomes. 3 drivers of email marketing’s evolution.

Email Marketing 122

Email Marketing B2C Law Marketers 122

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. There are several key factors to consider when conducting a detailed marketing audit. In short, tactics without strategy are just guesswork.

CRM 114

CRM Thought Leadership Finance Shipping 114

Litmus

AUGUST 14, 2024

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Source: The State of Email Report Why is that? Much better.

B2C 99

B2C Finance Fashion Customer Journey 99

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Pricing: Not listed.

Price 119

Price Thought Leadership Transform User-Generated 119

Adobe Experience Cloud Blog

JULY 9, 2018

There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. Personalized and Segmented Emails.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

B2C 86

B2C Social Media Marketing User-Generated Entertainment 86

Martech

MAY 5, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty? Processing. Give it a try.

Customer loyalty 113

Customer loyalty Marketers Marketing Price 113

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketers Marketing 111

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 83

Transform Marketers Marketing Gen Z 83

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Quikly

JUNE 21, 2022

Keeping up with trends makes a huge impact on any B2C marketing channel — especially email, a preferred method of communication for consumers.

Market Trends 97

Market Trends Email Marketing B2C Marketers 97

Litmus

OCTOBER 29, 2024

If you aren’t familiar, Litmus Live is an annual email conference dedicated to all things email. This year’s event puts the spotlight on lifecycle marketing—and it’s where some of the brightest minds in email connect each year to get insights, gather inspiration, and connect with fellow email geeks. Who is it for?

Copywriting 84

Copywriting B2C Energy Price 84

Litmus

MARCH 29, 2022

This past year has been one of continued change–and email marketing metrics have not been an exception to that rule. When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy.

Email Marketing 92

Email Marketing Marketers Marketing B2C 92

Martech

JANUARY 20, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is story-driven marketing? Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences.

Brand Management 108

Brand Management User-Generated Marketers Marketing 108

Martech

NOVEMBER 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking.

Management 112

Management CMO Marketing Automation Platform Marketers 112

Litmus

DECEMBER 13, 2024

Email is the trusty workhorse of marketing, always showing up when you need it with an average 36:1 ROI. With email playing such a critical role in business success, marketers need to stay on top of the latest trends and shifts in the industry. Time-savings is the standout benefit of GenAI.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. The top two email finalists will move on to the next round.

B2C 89

B2C Customer loyalty Email Marketing Place 89

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. How big is the spam problem?

Price 122

Price Email Marketing eCommerce Place 122

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Email Marketing 115

Email Marketing Marketers Marketing Digital Marketing 115

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. To put it simply, email is the most important channel in today’s marketing playbook. How will this impact retail marketers?

Retail 90

Retail Market Trends Email Marketing B2C 90

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 98

Market Trends Email Marketing CMO Marketers 98

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. Marketers need a more analytical and innovative approach to selling.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Litmus

AUGUST 14, 2023

At Litmus, our passion lies in helping marketers efficiently create impactful emails. For over 15 years, we’ve collaborated with marketers worldwide, enabling them to craft incredible audience experiences. The release of the iPhone years ago transformed email marketing forever.

Email Marketing 81

Email Marketing Transform Shoppers B2C 81

Adobe Experience Cloud Blog

JUNE 27, 2018

If you’re in B2C marketing—especially email marketing—you’ve likely seen an incredibly complex decision tree at some point. Decision trees are often the web of interconnected steps that define how buyers receive email marketing messages. Every marketer remembers their first decision tree.

B2C 133

B2C Thought Leadership Marketers Marketing 133

Martech

FEBRUARY 28, 2022

Social media is about growing relationships, while email cultivates and persuades prospects to act. For a B2C company, email still has priority when looking at attribution numbers. The perspective has been this: “We have this marketing automation platform. That’s where intent comes in. Complex automations.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131