Martech

DECEMBER 22, 2021

“2021 versus 2020, email was up 94% in volume. ” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right?

Email Marketing 136

Email Marketing B2C Marketing Marketers 136

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Email Marketing 107

Email Marketing Customer loyalty B2C Marketing 107

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. The top two email finalists will move on to the next round.

B2C 90

B2C Customer loyalty Email Marketing Place 90

Quikly

JUNE 21, 2022

Keeping up with trends makes a huge impact on any B2C marketing channel — especially email, a preferred method of communication for consumers.

Market Trends 97

Market Trends Email Marketing B2C Marketing 97

Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email. Email marketing stats. billion by 2019.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. To put it simply, email is the most important channel in today’s marketing playbook. How will this impact retail marketers?

Retail 91

Retail Market Trends Email Marketing Customer loyalty 91

OnPassive Marketing

JULY 17, 2022

Email marketing remains a potent tool in today’s digital world. There are many email marketing services available, but the best ones offer a variety of features that will keep your email campaigns engaging while also leading to customer conversions. What Makes a Great Email Marketing Service?

Email Marketing 68

Email Marketing Marketing Marketers B2C 68

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Email Marketing 113

Email Marketing Marketing Marketers Digital Marketing 113

Adobe Experience Cloud Blog

MARCH 23, 2015

Author: Mike Moeller We recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the future of marketing. Here’s a look at how consumer marketers see the future of marketing: 1) Consumer Marketers Will Feel the Pressure to Impact Revenue.

B2C 134

B2C Thought Leadership Marketing Marketers 134

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges.

User-Generated 130

User-Generated Email Marketing B2C Marketing 130

Vertical Response

FEBRUARY 14, 2022

Speaking of emails, have you heard of B2B email marketing? We’ll explain more about B2B email marketing in the guide below. The 411 on B2B Marketing. For example, a staffing agency may employ B2B marketing strategies to gain the attention and support of nearby businesses in need of new employees.

Email Marketing 52

Email Marketing B2C Marketing Marketers 52

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customer 115

Customer B2C Transform Retail 115

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

eCommerce 134

eCommerce Law Shipping B2C 134

Martech

FEBRUARY 28, 2022

Social media is about growing relationships, while email cultivates and persuades prospects to act. For a B2C company, email still has priority when looking at attribution numbers. The perspective has been this: “We have this marketing automation platform. That’s where intent comes in. Complex automations.

B2C 128

B2C Whitepaper CRM Marketing Automation Platform 128

Adobe Experience Cloud Blog

JULY 19, 2011

They sing about things being as easy as “ABC, 123”, and I thought that a good way to not only help teach those new to the email marketing game about how it’s played, but a great reminder to the old pros of B2B and B2C best practices they haven’t considered in a while would be a list of tips, or ABC’s. Who are you? Generosity.

Email Marketing 120

Email Marketing B2C Marketing Marketers 120

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Earned Media.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Customer Journey 99

Customer Journey Marketing Automation Platform Marketing Marketers 99

Adobe Experience Cloud Blog

FEBRUARY 27, 2014

Author: Shyna Zhang Recently, I had dinner with a Marketing VP from a leading global shipping company. We often think of business-to-business (B2B) and business-to-consumer (B2C) best marketing practices as completely different from one another, but consumers are also professionals who make B2B purchasing decisions.

B2C 134

B2C Shipping Logistics Thought Leadership 134

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Gen Z 130

Gen Z B2C Shipping Marketing 130

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 134

Digital Marketing Whitepaper Copywriting Real Estate 134

SMA Marketing

SEPTEMBER 28, 2023

Growing up in the 90’s, marketing was completely different. In those days, an effective marketing campaign produced clever commercials and eye-catching advertisements. While traditional channels are still speaking to audiences, digital marketing wins the day in our rapidly evolving digital landscape. What Is B2B Marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy B2C SEO 52

Orbit Media Studios

OCTOBER 9, 2024

By Andy Crestodina B2B or B2C, enterprise or SMB, local or global, there’s one thing we all have in common… Our target audience is human. This post is a list of research and techniques that any company can be more personal in their marketing. And as humans, our audiences have a few natural biases and built-in pre-dispositions.

Digital Marketing 56

Digital Marketing Marketing Marketers B2C 56

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 111

Event Marketing Food Direct Mail Entertainment 111

The CMO Survey

SEPTEMBER 27, 2023

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher.

CMO 288

CMO Transform Customer Acquisition B2C 288

Martech

JULY 28, 2023

Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Still, the explosion in U.S.

Marketing Automation Platform 98

Marketing Automation Platform Law B2C Email Marketing 98

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Customer 107

Customer B2C CMO Customer Journey 107

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. I am trained with Search Engine Land content. Here’s something somebody asked me!

Promotion 96

Promotion B2C Retail Direct Mail 96

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. What are the email authentication requirements for bulk senders? First, pay attention to send times.

Email Marketing 132

Email Marketing B2C User-Generated Education 132

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 116

CRM User-Generated Analytics Marketing 116

Martech

SEPTEMBER 21, 2021

” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. For other marketers, the open rate is a metric they clung to since it was first introduced at the dawn of HTML email.

B2C 140

B2C Email Marketing Marketing Marketers 140

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. Quick Takeaways. Image: CMI.

B2C 21

B2C Content Marketing Product Millennials 21

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

User-Generated 123

User-Generated Marketing Marketers Advertising 123

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing Ethics 119

Marketing Ethics Copywriting Transform CMO 119

Hubspot Marketing

SEPTEMBER 9, 2024

Julian Shapiro is the founder of numerous startups, including Demand Curve , a growth marketing training program that began life as a Y Combinator investment. He’s also a former marketing columnist for TechCrunch. Shapiro graced the Trends team with a lecture on growth marketing, and below, we share 15 of his most actionable tactics.

Direct Mail 78

Direct Mail Non-Profit Marketing Marketers 78