Martech

APRIL 25, 2022

. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. ” Enter CTV — a growing channel offering ABM marketers plenty of opportunities. What it is.

Direct Mail 117

Direct Mail Customer Acquisition User-Generated B2C 117

Martech

MAY 15, 2023

” In B2C email, it’s easy to picture the customers we’re talking to. B2B emails, where the human connection can feel more tenuous, often sound more “institution to institution.” ” But you’re not emailing a company. Would you hand someone a book and say, “Learn more?”

Whitepaper 136

Whitepaper Copywriting Promotion B2C 136

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Email Marketing 125

Email Marketing Analytics B2C Energy 125

Martech

APRIL 15, 2025

Performance marketer Louis Halton Davies said that Google keeps stacking the chips in its favor when it comes to consent rules. The argument that people dont object is not a fair one as most people have no idea that companies they buy from or provide information to might upload that information to an ad platform like Google Ads.

Non-Profit 76

Non-Profit Law User-Generated Marketing 76

Marketing Insider Group

JANUARY 11, 2021

Top 2021 Marketing Conferences You Won’t Want to Miss. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. They’ll detail how to navigate lead gen and performance marketing moving forward. Expand your skill set, and network with an incredible digital marketing community.

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Martech

SEPTEMBER 7, 2023

Here are some specific digital marketing services that businesses can use to prepare for Black Friday and Cyber Monday: 1. Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals.

Shipping 123

Shipping Millennials Email Marketing SEO 123

Hubspot Marketing

DECEMBER 13, 2023

Email Marketing Your email list is a potential goldmine for your business. By using this opportunity to deliver helpful, relevant content to them, email marketing makes it easier to convert lookers into buyers. With dozens of tools available , it’s all about finding the right software for your needs.

Inbound Marketing 105

Inbound Marketing PR Manufacturing Marketing 105

Martech

SEPTEMBER 15, 2022

In addition to fighting fraud — 90% of cyberattacks start with email — it gives consumers a verifiable reason to trust emails from brands and companies. . Everything you need to know about email marketing deliverability that your customers want and that inboxes won’t block. Click here to check it out! Get MarTech!

Email Marketing 98

Email Marketing Branding Customer Marketing 98

Martech

DECEMBER 27, 2022

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

Transform 98

Transform Retail Shoppers Price 98

Martech

SEPTEMBER 11, 2023

A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well. Dig deeper: What brands and retailers need to know about RMNs Q: And knowing that allows you to do what? You don’t need to show the same thing to everyone.

Customer 120

Customer Retail Real Estate Transform 120

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. For example, let’s say you have a high-performing blog post about email marketing that was published in 2019, before the pandemic. We can’t resist one more shameless plug, lol.).

Management 52

Management Gen Z Whitepaper Content Marketing 52

Martech

DECEMBER 22, 2021

Adams’ positive vision for email marketing is closely tied to Validity’s investment in ethical marketing. “Ethical marketing is very close to our hearts and we believe that our platforms and tools enable marketers to do it. ” Why we care. ” Finally, be ethical.

Email Marketing 138

Email Marketing B2C Marketing Marketers 138

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. For email marketing, it’s easier to say what you shouldn’t focus on.

Email Marketing 113

Email Marketing B2C Customer loyalty Marketing 113

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But that copilot piece matters. You shouldnt concede all branding decisions to an AI partner.

Branding 101

Branding User-Generated Price eCommerce 101

Exposure Ninja

AUGUST 11, 2023

The different types of digital marketing include your website, content marketing, search engine optimisation, social media, pay-per-click ads, influencer marketing, video marketing, digital PR, affiliate marketing and email marketing. What’s the Difference between Marketing and Advertising?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But that copilot piece matters. You shouldnt concede all branding decisions to an AI partner.

Branding 52

Branding User-Generated Price eCommerce 52

Martech

MAY 27, 2025

consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. Consumers Price, not brand, is driving decisions: 76% of U.S.

Branding 115

Branding Gen Z Price Retail 115