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The impact of martech on company value

Martech

B2C, B2B and B2B2C). Email marketing solutions are required but should not be overutilized. The outperformers found it effective to stick to the core function of email marketing tools: high deliverability of their value-driving newsletters. Here is what we found: Martech is used very differently across industries.

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MarTech’s digital transformation experts to follow

Martech

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. LinkedIn: Tim Crawford (5.9K

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently.

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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.